Bulk Email Verification

Why Bulk Email Databases Should Use a Rough Cut

So you’ve got a big email list laying around. At least a couple hundred thousand emails. It’s old, or perhaps its origin has not been well documented.  Or maybe you’ve seen the recent stat from Briteverify that says 7% of input emails have typos and 10 – 15% contain invalid email addresses.

No matter the case, when you’re dealing with a large email data set that contains a high percentage of un-deliverable emails, paying to remove known bad or risky emails with a top dollar cleansing service is hurting your ROI.

While nothing can beat having verified emails right before you deliver, a best practice EMM agrees with, preparing your base data record to a “maintenance ready” state means that when you do pull records for a marketing campaign you can plan on the drop rate only being the natural decay of your list and not a bunch of other compounded factors, reducing scrub costs.

Let’s use a 2.5 million record email database to illustrate the potential savings to a medium sized consumer of email verification products.

 – Live verify w popular vendor volume discounts: 2,500,000 x $5 / 1000 (.005 per email) = $12,500

 – Static + live verification of balance w Firstpass: 2,500,000 x $1000 per million = $2,500

As an added bonus, as volumes rise, the static process will complete exponentially faster as database matching is faster per record than MX queries or live mailing. With a larger set like 20 million records, it’s a no brainer.

Faster and less expensive, who doesn’t want that on their marketing team?

Now all you need to do is save $10,000 and allocate that budget towards live verifying whichever data segments you need, right before you need them and you can re-verify your entire file five times for the cost of a single live pass.

To learn more about our all of our enterprise data verification and analysis signals, contact EMM.

For email validation and hygiene specifically, visit www.efirstpass.com to get more information about that specific product.

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