It’s been a problem for a long time for a lot of companies: unverifiable B2B email addresses. Especially if you’re a marketing company or department with a big pile of data, you end up a with a bunch of question marks instead of valid data.
Welcome back to the Corporate Data Show’s third Technical Sessions, the place where you can find a short guide series translating technical data processes to real world marketing applications.
Q: What are the two methods of root validation of unverifiable b2b email addresses?
A: Sent mail and “ask” (a.k.a. pings, MX lookups, and port 80 asks).
Each method has its pros and cons, which Rick Holmes, founder of Every Market Media, is here to explain.