TLDR: The data trends that we anticipated largely came true in 2017. These trends made a major impact on the availability of data inside many popular martech / salestech tools. The modern inside sales and lead generation teams need access to many kinds of data, quickly, without a large cost burden. Trends will change like […]
Data aggregation is a pretty nuanced matter when you’re looking for information that is both precise and actionable.
Here’s a peek at how the new methodology of data aggregation HG Data created gives their customers a “ridiculously unfair advantage.”
International guidelines under the guise of the US / EU data protection shield proposed changes are the latest series of laws forcing marketers to ask themselves if this is another over-broad round like Canadian legislation CASL. Will these changes govern all electronic communication and leave the only marketing choice for B2B marketers as one of […]
1 to 1 B2B email marketing, originally made known as a process to EMM through Aaron Ross’s Predictable Revenue and later through Kyle Porter’s SalesLoft SDR community continues to thrive despite being nearly a decade old. Why? Because context is and always has been king. We eat our own cooking here at EMM, using our […]
We here at EMM know better than anyone that there is an abundance of United States based business databases out there to choose from, so we wanted to make sure you had some Do’s and Don’ts to guide you in finding the right one. Firstly establishing and maintaining your own business database takes a lot of time, […]
For the past three months Every Market Media has been working on a B2B database update with the aim of providing our customers with better and more in-depth data. We made numerous improvements to previous categories and added additional categories such as “technologies used”, year founded, and social media information. Our aim is to provide exceptional […]
When we read popular marketing data related articles while researching a key word like “buy email lists” we get frustrated when the author references email marketing horror stories and blames the low response rates solely on the shoulders of the email data list. As a marketing email database provider we have the opportunity to see […]