TLDR: The data trends that we anticipated largely came true in 2017. These trends made a major impact on the availability of data inside many popular martech / salestech tools. The modern inside sales and lead generation teams need access to many kinds of data, quickly, without a large cost burden. Trends will change like […]
From Amazon creating robotic warehouses to Google’s Self Driving Cars, the topic and timeline around when AI will begin to replace humans is a common topic of debate.. AI was coined in the the 1950s and is divided into two schools of thought: Programmatic or Rules-Based Algorithms (if x then y, if y then z) […]
In the words of female powerhouse Rhianna, “work, work, work,” and that’s exactly what we did! In 2017, the EMM team cracked down and got to business. There were several ups and downs but the work ethic was through the roof. Collectively we challenged ourselves and were great about minimizing any slack. “Challenging gratifying work […]
Charles Darwin once said. “it is not the stronger of the species that survives, nor the most intelligent but the one most responsive to change.” The data world is constantly changing. Some days are spent brushing up on the latest marketing strategies to figure out the right next data tool feature and other days we’re […]
Update 6.17.4 marks the first time in EMM history where four sets of changes were pushed to the master file in a 30 day period. These rapid changes are brought about by increased use of data by end user marketers, who are finding the latest changes to our segmentation are producing strong direct dial rates […]
What if you found out there was a frictionless program that could help you make money from the data you didn’t even know your company had? People are missing out on tons of data because data monetization isn’t a smooth process or they aren’t even aware they have data of any value.
A few years ago everyone cared about who can collect the most new email addresses.
Today, the question is who can aggregate the most data, but there are more important things to consider than just the size of the database.
EMM adds significant quality to its B2C records, re-mails entire Double Verified file, CASS Standardizes and more After completing one of EMM’s largest ever B2B updates, the operations team here at EMM has been riding the wave of productivity to also get our B2C update completed! This update has seen a focus on not only […]
How to stop problems before they start by knowing the application How many times has a customer purchased a B2B or B2C email list from you, loaded it into Mailchimp, been locked out for ToS violation, then complained to you about the delivery of the records after Mailchimp locks them out? Don’t freak out, you […]
Unique as a feature among EMM’s email assets is the unique traffic data accompanying each published record. Other vendors call this “Source URL”, you often see it as proof of “opt in” or “double opt in” when a list salesperson is perhaps overdoing it a bit. EMM performed an audit on its top 3,500 beneficiary […]