TLDR: The data trends that we anticipated largely came true in 2017. These trends made a major impact on the availability of data inside many popular martech / salestech tools. The modern inside sales and lead generation teams need access to many kinds of data, quickly, without a large cost burden. Trends will change like […]
Marketers today need all the right tools in the toolbox to get the job done right. Not all tools are must-haves, but comprehensive data is certainly is.
In a recent interview on The Corporate Data Show Dennis Arndt, Chief Technology Officer at RainKing, shared why having a proper org chart can make all the difference for outbound marketing.
What if you found out there was a frictionless program that could help you make money from the data you didn’t even know your company had? People are missing out on tons of data because data monetization isn’t a smooth process or they aren’t even aware they have data of any value.
Has your marketing company considered using an email data compiler to help you target your ads and email marketing campaigns? If not, then you are missing out! They are an excellent idea for many reasons, not only do they have phenomenal data specificity, the science of analytics has also made tremendous leaps in recent years. The […]
Popular SDR email list selection choices in the IT vertical With SaaS still fetching some of the highest lifetime average customer values, it’s no surprise that email to one and email to many continue to be popular choices for SDR and Demand Generation teams when faced with filling their pipeline with more top of funnel […]
EMM publishes 5.1M new contacts, re-mails entire file, CASS standardizes & more Q2 2016 saw EMM buying, processing and preparing more US B2B email marketing data than ever before. Improvements in moving data through ingestion processes have resulted in more value being crammed into this quarter’s update than ever before! Notable highlights: Refreshed all delivery statuses […]
International guidelines under the guise of the US / EU data protection shield proposed changes are the latest series of laws forcing marketers to ask themselves if this is another over-broad round like Canadian legislation CASL. Will these changes govern all electronic communication and leave the only marketing choice for B2B marketers as one of […]
Silo’d data is a huge challenge for the modern marketer and they may not even realize it. In its most simple form it’s the sales rep calling without a complete picture of prior interactions with the prospect. In a more complex form it’s preventing marketers from using programmatic display to generate more business. If you’ve […]
1 to 1 B2B email marketing, originally made known as a process to EMM through Aaron Ross’s Predictable Revenue and later through Kyle Porter’s SalesLoft SDR community continues to thrive despite being nearly a decade old. Why? Because context is and always has been king. We eat our own cooking here at EMM, using our […]
After many weeks of engineering data changes based on client feedback, we are thrilled to announce our most impactful B2B International database update yet. This quarters logic heavy update has focused on unifying and selecting the best value for company level attributes when multiple values are present at the same company with different contacts. EMM […]