Not exactly peanut butter and jelly on the surface, right? As a tournament player in the game of paintball for Chicago Warped, chicagowarped.com, the similarities are more numerous than you’d think. Like most sports, a paintball player has a position on the field that he or she primarily plays. I generally play a support role in a position more to the rear of the field. A back player’s primary job is to provide support for his front players so they can move up the field and eliminate players from better positions. Stay with me here, there’s a tie back.
Marketing data is the back player of direct marketing. Marketing data is the back player of marketing service products and provider solutions. It provides the essential resources and linking information for your marketing efforts or products. It’s so essential to the backbone of products you wouldn’t even think of, included in everything from cookie matching to traditional marketing list sales to inclusion within marketing products as a linking data point. It won’t close the deals for you, it won’t replace a sloppy conversion funnel and “garbage in – garbage out” still applies. Like a back player, it usually doesn’t get the eliminations and run down the field to hang the flag.
The business and consumer marketing data EMM supplies its partners allows them to do their jobs. Whether that job is increasing profitability in companies selling data, adding to the selection of available markets for those same companies or pioneering new data strategy EMM is like a solid paintball back player. Our clients, the front players, get to make their moves and close out the game without having to look back and make sure the new data and support keeps coming.ul
Why this tieback is important you ask? Well,EMM is excited to announce that we are now proud sponsors of the Chicago Warped paintball team. With over 80 players competing in amateur through semi-professional divisions Warped will compete in the complete PSP circuit in 2015. Traveling to five states to and playing for cash, prizes and bragging rights Warped is poised to take events and season podiums.