Data PrivacyMarketing Data Podcast

How Privacy and Data Policies Differ in Europe

Over the last ten years, there’s been much more of a focus on privacy in Europe.

In the U.S., CAN-SPAM was the line in the sand and everyone got through that legislation. But in Europe, there are some really draconian measures that have come out. A lot of companies have corporate data policies driven more out of fear than necessity.

These are just some of the current differences in privacy and data handling between the U.S. and the UK. Listen in as Karie Burt, VP International at MeritDirect, explains that and others.

“To my mind there’s become a blurring of business and consumer data.” – Karie Burt

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“I’m all for best practices, but I’m also a businessperson and I’m for helping companies grow.” – Karie Burt

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