Talking about new technology is fun.
Finding new tech to increase the efficiency of sales and marketing and to increase revenue is very exciting. That’s why everyone spends so much time talking about it and reading up on new tech that enters the field.
Still, with this emphasis on technology, it can be easy to forget the most basic elements of business. Most notably, the human factor that goes into both sales and marketing can be overlooked.
In this episode, Garth Moulton, SVP of Business Development for Pipl, talks about why it’s important to remember that while technology is useful, it’s still less important than the human element in sales and marketing.