Target marketing is the process of identifying customers in order to promote products and services via different types of mediums that are likely to reach those actual potential customers.
Target marketing groups and classifies potential customers, discovers their preferred content delivery mode, their interests and digital hangouts and then builds a marketing strategy aimed at and around that specific group and their needs and preferences. Target marketing is generally limited in scope but is often more productive than broader types of marketing because it is designed around specific customer preferences and thus increases chances of selling.
Target marketing is powered by a model obtained from that customer’s specific demographics; their age, race, geographic location, preferred websites, video channels and every other similar personal information. Companies use this detailed information in order to promote their products and deliver marketing messages to the right type of person in a place they are most likely to see it.
For example, the target market for a company that sells sportswear will be individuals in the sport business. As such, a company looking to successfully sell their sportswear will aim to target these individuals by promoting the product on the sport blogs and websites such individuals tend to visit, rather than promoting the product to a broader audience that does not show any interest in them.