Cell Code

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Cell Code

After the completion of a RFM analysis, customers are assigned a Cell Code to identify their recency, frequency and monetary value. This cell code is then often used in mailing. A RFM analysis is a common marketing approach used to determine the best customers based on how much and how often they buy and how much money they […]

Churning

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Churning

Churning is the practice of customers to switch to another supplier based on a special discount offer. Mostly used in cellular telephone or credit card industries. For example, in the cellular phone industry a customer is using one type of phone network and wants  to switch to another because the other provider offers them better […]

Cleaning Names

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Cleaning Names

Cleaning Names is the process whereby names and addresses on a customer or prospect list are corrected. Many businesses usually have huge lists of their customers or prospects and a lot of work. Therefore any kind of mistake is not uncommon. For that reason there are people who are employed to do the process of cleaning […]

Click Fraud

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EMM glossary term: Click Fraud

The act of generating invalid clicks on an advert. Deliberate invalid clicks may be generated by competitors to waste the media budget of an advertiser or by site owners hosting the advert in order to increase commission from the clicks. Click fraud is an illegal practice that occurs when individuals click on a website’s click through […]

Click-Through Rate – CTR

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EMM glossary term: Click-through Rate

Expressed as a percentage, Click-Through Rate refers to the total clicks on a link divided by the number of times that link was shown. The purpose of click-through rates is to measure the ratio of clicks to impressions of an online ad or email marketing campaign. Generally the higher the CTR the more effective the […]

Cluster

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Cluster

A cluster is a group of things or people with many similarities which are put together. When you are with your friend at a party, standing together around the snack table, talking and trying to gather the courage to start dancing, the two of you have formed a cluster. You are a smaller group with […]

Compiled List

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Compiled List

A Compiled List is a list of names, addresses, zip codes etc which are assembled from many different sources and put into one list. These sources can be newspapers, magazines, many databases, websites, public records, television, phone books, court records etc. When the information is gathered it is compiled into a single list and many […]

Computation Period

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Computation Period

Computation Period is the period of lifetime average earnings on which Social Security benefits are based. Currently, that number is 35 years. The computation period is the number of years of earnings which is used to count the AIME. In every country there is a computation period. It is actually a way to be safe […]

Consumer Generated Media (CGM)

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EMM glossary term: Consumer Generated Media (CGM)

This refers to online information that could be published anywhere, from blogs to forums and even on social media. Consumer generated media is highly valued among individuals looking for information about which brands or companies are trustworthy. It therefore plays a significant role in building and destroying online reputations. The increasing amount of consumer generated […]

Consumer or Customer List

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Consumer Customer List

Consumer is a person who buys products for its personal usage. Consumers play a vital role in the economic system of a nation. Without the consumers there would be no need to produce or to sell products. Consumers are protected by law against any kind of malversations. A Customer List is a list of previous […]