ANI

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ANI

What is Automatic Number Identification or ANI for short. It is a system whereby you can learn the phone number of the person that is calling you. They can be linked to a database to find the person’s name and address. Automatic number identification (ANI) is a feature of a telecommunications network for automatically determining […]

Appended Data

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Append Data

Appended data is a data process whereby a customer file has additional data appended to it; like age, income, home value from some external data file. Usually used in the context of Email appending or e-appending. Appended data is used as a marketing practice to take known customer data, like first name, last name and […]

Autoresponder

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EMM glossary term: Autoresponder

An autoresponder is a program designed to send an automated response to incoming emails or text messages. These responses can be simple or complex, depending on the received email. The first autoresponders that were created, were made because of the inability to deliver an email to an apt address. Because of that, emails in a […]

B2B eCommerce

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B2B eCommerce

The purpose of B2B eCommerce web sites is to make markets more efficient. In the past, buyers had to exert a lot of effort to gather information on worldwide suppliers. Nowadays, buyers have access to much greater information from supplier web sites, infomediaries, third parties who create markets linking buyers and sellers, and customer communities […]

B2C eCommerce

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B2C eCommerce

Business or transactions conducted directly between a company and consumers who are the end-users of its products or services fall under the category of B2C eCommerce. B2C eCommerce as a business model differs significantly from the B2B eCommerce, which refers to commerce between two or more businesses. While most companies that sell directly to consumers […]

Backlink

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EMM glossary term: Backlink

General classification for all links that will take a user to a specific web page. A backlink is also known as an inbound link, inlink, incoming link and inward link. The number of backlinks influences PageRank, making relevant links of this type important. They are important because of the search engine optimization (SEO), which represents […]

Bounce Rate

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EMM glossary term: Bounce Rate

When using Google Analytics to check out the statistics of a certain website, bounce rate refers to the percentage of people that did not progress further than the actual entry page. They get to and look at a specific page and leave shortly afterwards. The user doesn’t proceed to other pages on the website further […]

Brokerage

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Brokerage

Brokerage is a firm which handles transactions on the side of a client. There are different types of brokerage firms. Some offer handling of transactions. Some have services which give advice to the clients on how to invest their money properly. Brokerage firms earn their money from commissions. Before each transaction is made, the broker […]

Business List

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Business List

A business list of information on different types of businesses, maintained in order to continue the business relationship. Any type of business that has clients also has information about these clients. These information are called a business list, and are very important to the company’s business partners. A business list is a very important document for a […]

Call To Action – CTA

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EMM glossary term: Call to Action

Call To Action – A phrase or sentence written with the intention to motivate the reader to take a specific action on the website. Such actions can include signing up for a newsletter or contacting the company, sending a survey form or something alike. In the web design profession, a Call To Action is usually a banner […]