Search Engine Marketing (SEM)

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EMM glossary term: Search Engine Marketing (SEM)

Search Engine Marketing. This is the process of getting a website to achieve top rankings for its chosen key phrases on SERPs. See SEO and Organic Search. SEO is the abbreviation for search engine optimization or search engine optimizer. Search engine optimization is a method of using different strategies, techniques and tactics used to increase […]

Segmentation

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Segmentation

Segmentation is a method in marketing which divides a business target into groups of consumers, countries or businesses. These groups tend to have common interests, needs, shopping habits etc. Once the groups are formed, people working in this field design various strategies to aim these groups and implement them. This is done in order to improve […]

SEO

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SEO (Search Engine Optimization)

SEO is the abbreviation for search engine optimization or search engine optimizer. Search engine optimization is a method of using different strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo […]

Target Marketing

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Target Marketing

Target marketing is the process of identifying customers in order to promote products and services via different types of mediums that are likely to reach those actual potential customers. Target marketing groups and classifies potential customers, discovers their preferred content delivery mode, their interests and digital hangouts and then builds a marketing strategy aimed at […]

Telemarketing

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Telemarketing

Telemarketing is the act of marketing goods and/or services to potential customers over the telephone. Telemarketing may be carried out by telemarketers or by automated telephone calls or “robocalls”, which has been ever more present nowadays. The intrusive nature of telemarketing calls, as well as an increasing number of scams that have been reported over […]

Viral Marketing

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EMM glossary term: Viral Marketing

The spread of a message quickly across the Internet, largely by “word-of mouth”. It mimics a virus because of the speed at which is transferred and the number of people that it reaches. Viral Marketing is an effective form of marketing that yields a good ROI if successful. Buzzwords for viral marketing are: viral advertising […]

Webinar

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Webinar

A web-based seminar or webinar is a conference or meeting hosted in near real-time online over the Internet. Webinars allow groups of people in remote and distant geographic locations to listen and participate in the same conference regardless of their geographic location. Webinars might also have interactive elements. Some of which are two-way audio (VoIP) […]