EMM glossary term: Backlink

General classification for all links that will take a user to a specific web page. A backlink is also known as an inbound link, inlink, incoming link and inward link. The number of backlinks influences PageRank, making relevant links of this type important. They are important because of the search engine optimization (SEO), which represents the popularity of the web page. In other words it represents how many people look at your page. Besides the search engine optimization (SEO), a backlink is significant because of personal or semantic interest. That means that they show how much interest there is for your web page.

Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s search engine ranking, popularity and importance. Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed linkspam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site. The significance of Search Engine rankings is pretty high, and it is regarded as a crucial parameter in online business and the conversion rate of visitors to any website, particularly when it comes to online shopping.