Acquisition Cost

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Acquisition Cost

Acquisition Cost is the expense related in persuading a client to purchase an item/benefit. This expense is brought about by the association to persuade a potential client. This expense is comprehensive of the item taken a toll and in addition the expense included in examination, showcasing, and openness costs. The expression “lifetime worth” is frequently used […]

Active Verb

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EMM glossary term: Active Verb

Active Verb – An action word, usually used in a call to action (CTA) and tells a visitor what to do. Everywhere in marketing it is said that what you put as a headline when you advertise is 80% of the work. So one can surely say that the headline of an ad is the […]

Address Correction

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EMM Glossary Term: Address Correction

Address Correction attributes the automated process of amending list records so that they fit the US Postal Service guidelines for direct mail. Adjustment is frequently a part of an overall list augmentation/hygiene method that includes the addition of information such as carrier route codes, 9-digit ZIP codes, and delivery point barcode information. The USPS offers […]

Address Verification

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EMM Glossary Term: Address Verification

Address verification is the method of equating mailing list addresses against the address data file preserved by the US Postal Service. Confirmed lists save money by diminishing the magnitude of mail returned as undeliverable. In some situations, it may be necessary for the USPS to obtain proof of address verification as a circumstance to rightfully […]

Advertising Campaign

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Advertising Campaign

An advertising campaign is an advertising plan that consists of messages in a variety of media that focus on a single theme or idea. All kinds of advertisements, run in the various advertising media outputs, according to schedule that is predetermined, which constitutes logically in the advertiser’s continuing advertising strategy. Campaigns vary considerably in their existence. […]

Advertising Research

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Advertising Research

What is Advertising Research? Advertising research is done to check the effectiveness of advertising. This can also include the pre-testing and post-evaluation of specific campaigns and advertisements. Done to assist with the development of effective advertising, whether for TV, radio, press, poster, internet or any other media. This research may be carried out at an early stage, to help […]

Advertising Target

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Advertising Target

Advertising Target is a sort of advertising where ads are put to achieve shoppers in view of different characteristics such as demographics, psychographics, behavioural variables, (for example: item, buy, history). Alternately other second-arrange exercises which serve as an intermediary for these attributes. Most focused on new media promoting at present uses second-arrange intermediaries for focusing on, for […]

Affiliate

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EMM glossary term: Affiliate

Also known as “publishers”. Affiliates market another merchant’s products on their site and earn revenue for successful referrals to that merchant’s website. Affiliates are, in other words, firms who are partners in marketing. Every page you visit you can see, on either the top or the bottom of the page, different ads. They are usually […]

Affiliate Marketing

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EMM glossary term: Affiliate Marketing

An agreement between two websites. The affiliate agrees to feature content on their site that aims to drive traffic to another merchant’s site. In return the affiliate site receives a percentage of the sales generated by this traffic. There are four major parts which need to be taken into consideration when forming affiliate marketing, or […]

Affinity Analysis

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Affinity Analysis

Affinity analysis is a type of data analysis and data mining technique that searches for correlating relations among activities done by specific individuals or groups. Generally speaking, this type of analysis can be applied to almost any process where groups or individuals can be uniquely identified and any information about their activities can be stored and recorded. […]