Data & Products

At EMM, we have four types of data that we provide to our customers:

B2B, Global B2B, B2C and Data Services.

We find that our customers find many different reasons to use each data set, and pricing differs on the type of product and offering we provide. Here’s some more information highlighting each area of expertise.

B2B
Our flagship database. 100% email present on over 80 million records. Live mailing statuses alternate with MX lookup pings verify email addresses every quarter. 20 million double verified email addresses. Targetable by exact title or job function, job level, industry, size, technologies deployed and more. See our pricing page, read about most recent updates or request a count.

NTC code makes selecting the right phone and email delivery quality for your application easy

Highest delivery, highest direct dial use AAA records. Strong delivery, low chance of direct dial (corp #), A.

Enterprise users can select from full strata AAA - D for analysis, cleaning and data management.

List sales clients receive live email validation on all records before delivery

Target by specific title keyword, job function, ABM target domain list, industry, technologies used and more

Human verified direct dials available

Boost your connect rates by selecting the right data for your campaign.

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Global B2B
Similar in format to our domestic B2B but in 146 more countries! Like all of our databases, 100% email populated with over 9.5 million records worldwide! From Albania to Zimbabwe, target by job title, function, industry, company size and technology present at domain. Standardized to Latin-1 character set our International marketing database is quickly becoming our most popular list rental segment. See our pricing page, read about most recent updates or request a count.

Standardized “dial from US” phone format

Available as confirmed email or unverifiable email

Uniform worldwide format

Target by same characteristics as US file, including specific job title, technologies, ABM company / domain list

Suitable for enterprise license or end user list rental

Unlock prospects in new markets

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B2C
The most prolific of our data files contains more than 400 million permission based records with just over 70 million double verified email addresses. Target the right segment with selections by gender, age, income, interest category and occupation. See our pricing page, read about most recent updates or request a count.

Permission based, constantly updated with most recent opt-in time stamps

Use sign up history, date and category to select consumers who might be interested in offers like yours

Available with major bureau overlays for access to thousands of popular direct mail segments

Re-target openers post campaign using our multi-channel campaign display follow up

Do it yourself marketer? Use our data with your ESP, tailored to their specs.

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Data services
When you have as much data as we do, summarizing all of the applications for it can get a little wordy. If your application doesn’t fit into a neat little box, give us a call or send a note through our form. All of our files are available for use in matching any of their various attributes.

Contains 56 million domains with associated company ownership information

50+ data points including technologies on the domain, company name, sub-domains, HQ address, employee size, domain quality and more

Add domain to your company file to improve match rates to contact databases and identify target companies for prospects without company name

Separate validation from contact data file means more uniform, consistent data for teams

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LeadPorte

LeadPorte is the B2B data tool for Sales and Marketing arm of parent database compiler Every Market Media. With data  of over 55 million executives at US businesses, and 7 million Global executives, you can import your own target list of companies or domains to search our data files for the contacts you need or build your own account list using dozens of parameters.

Learn more

Identity Resolution

EMM’s Linkkey matching algorithms stack geography and name based logic using the scale of our email databases along with proprietary databases of linking information that connects contacts that others miss. Get scale and accuracy with the first and best B2B to B2C pairing method and have more ways to reach your most valuable prospects.

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Frequently Asked Questions

Which email service providers (ESP) will accept third party data for marketing?

Several. For larger daily volumes we recommend Clickback although most any ESP that offers access to dedicated equipment will allow third party data. If you use promo code EMMMAIL10 you’ll get $100 off setup charges.

Other popular solutions for 1 to 1 marketing (small daily volume) are Outreach.io or Salesloft.

How do I get started?

Once you’ve got an idea of your market target or data application outlined, your next step is to work with an expert to create the final specifications of your data file. To do that you can email us, use our contact us form or give a call at 855.475.0258.

How often is data updated?

Each data asset has its own update schedule for the bulk source file. Every core file is updated no less than quarterly update with the most frequent updates taking place on our B2B file monthly.

Every list order pulled for sale at retail receives live email and threat verification unless otherwise specified on your insertion order.

Human verification is available at additional charge for B2B clients requiring direct dial records.

How is the data compiled?
Sourcing methodology varies by file, for full compiling statement please contact our sales department. Here’s the concise version: US B2C records Explicit opt-in records compiled from multiple co-registration offers, email marketing offers, display marketing offers and other long and short form completions. For more information read our B2C Compiling Statement US B2B records Opt-out records sourced from sales and research organization data files, public records and CRM databases. Multiple data sources are selected for their best quality attributes, standardized and optimized with human verification, then compiled into NTC quality strata. For more information read our B2B Compiling Statement
What are some data services you commonly perform?
  • Company name append for B2C emails
  • Job title append
  • Domain append
  • Email append, hash or naked email
  • Phone append
  • Direct dial append
  • CRM data clean-up / enrichment / completion
  • B2C to B2B email append via Linkkey match logic
  • Company name standardization
  • ABM domain list contact appends by target job title
  • Name append from hash or naked email
  • Display segment building / enhancement
  • IP to domain match
  • IP to household / individual match
  • Email verification / intelligence / bulk processing
Are there any risks?

With any email marketing campaign, there are risks to sending reputation, domain reputation and the relationship with your ESP if you fail to follow the end user license agreement of any tool you use or fail to follow the marketing laws of the country you’re marketing in.

The use of the contact information in the list is solely your responsibility and must be done in compliance with applicable laws, rules and regulations.

Money-back or refund policies?

Regarding email data, Every Market Media will refund or replace any email record that fails to deliver for any non-reputation based reason. We do not replace records for hard bounces that occur because of violations of your Email Service Provider’s terms and conditions.

Regarding direct mail, Every Market Media processes all lists for direct mail use with a USPS licensed national change of address provider. Mailers who use data within 30 days of this scrub date should experience mail delivery rates of about 90% and qualify for mail discounts.

What are average performance levels for third party lists?

Every offer is different and performs differently based on many variables. EMM does not guarantee any performance metric including open rates, click rates or conversion rates.

One statistic for B2B data using a SaaS offer and email-to-one approach by author Aaron Ross of Predictable Revenue fame states puts averages of 20 – 30% open, 25% click through on open, 5 – 7% response rate. This is without using a landing page and requesting a meeting based on carefully selecting a target list of companies.

As you can see, each campaign is unique. To find your average, buy a test list.