A successful mailing campaign is only as good as the quality of the data your campaign is using. If your mailing database is full of errors, incorrect addresses, or old contact information, not only are you missing out on potential new customers and revenue – you’re blowing money on postage. Ouch. So what’s the best […]
In theory, Facebook is a fantastic platform for creating or transferring custom audiences. The wealth of data Facebook holds on users, and the many options for defining custom audiences, mean it’s possible to target ads on the platform very specifically.
In first party data, you’re bringing your own CRM file or customer data online, so accuracy is a must if you plan to message your customer base. A quality check is super important because you can’t really mess with your existing CRM or first party data.
Which is not an easy thing. “Maybe you bring in data from your offline CRM or onboarder, or you have it in a platform, but you also have your own websites out across the mobile and digital sphere,” Rolf said. “Now you’re bringing in anonymous data from those sources, so you must pair online data correctly with the offline.”
With third party data, you have to keep this in mind: “It’s always been this play of scale vs. quality,” Rolf said. When you’re a big brand or advertiser, everything is about scale—that’s what programmatic is built on. “Now I have unlimited inventory and I can reach anybody anywhere, so I have to find the who. I have to make sure the who is right.”…….
On this episode of the Corporate Data Show, Ryan Rolf, Vice President of Data Sales at Lotame, explains the ups and downs of data brokering. Lotame is the only independent data management platform in the market today, specializing in the technology to help clients—particularly publishing clients—manage their data.
In this first of Every Market Media’s short guides on translating technical data processes to real-world marketing applications, Rick Holmes unpacks the technical nugget of matching B2B data to B2C data. Because sometimes you need technical answers to the tactical questions you have about doing better marketing and making more sales. But sometimes—because of the […]
The metaphors are all real: Digital marketing is the Wild West, the final frontier, the Game of proverbial Thrones. But how do you win? By using quality data to custom craft targeted profiles for programmatic advertising. At least, that’s one way.
Have you considered using an email data compiler to help you target your Ads and Email Marketing Campaigns? They are an excellent idea for several reasons. Money. More money than you would make without one. More money than you are making RIGHT NOW. Haha… but seriously. We will tell you about 4 simple reasons why you […]
What if you found out there was a frictionless program that could help you make money from the data you didn’t even know your company had? People are missing out on tons of data because data monetization isn’t a smooth process or they aren’t even aware they have data of any value.
Account-based marketing, in its simplest terms, is about marketing the accounts that your sales team is going to sell to.
One of the core parts of account-based marketing is sales and marketing alignment. Often marketing is running off of metrics that aren’t aligned with the sales team.
We recently spoke with Chris Golec, CEO of DemandBase, and he dove a little bit deeper into that basic definition, and explained how small (or large) businesses can use account-based strategies to the fullest.
Finding new tech to increase the efficiency of sales and marketing and to increase revenue is very exciting.
But with this emphasis on tech, it can be easy to forget the most basic elements of business like the human factor.
Here’s why even though technology is useful, it’s still less important than the human element in sales and marketing.