Email Marketing

Use Your Dead Data and Break Through Associated Inboxes

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For 15 years, people treated email marketing the same way: “I’ve got a list, I batch, I blast, I send.”

With more data and sophisticated tools available, people are now choosier about what they allow into their inboxes. So the question becomes, “How can we add value in our messages?”

We recently interviewed Rich Wilson, VP of Customer Experience at BrightWave Marketing, who explained why getting data to give you the right context is crucial to breaking through an inbox.

Email Marketing

How to Break Through a Well-Fortified Inbox

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For 15 years, people treated email marketing the same way: “I’ve got a list, I batch, I blast, I send.”

With more data and sophisticated tools available, people are now choosier about what they allow into their inboxes. So the question becomes, “How can we add value in our messages?”

We recently interviewed Rich Wilson, VP of Customer Experience at BrightWave Marketing, who explained why getting data to give you the right context is crucial to breaking through an inbox.

Email Marketing

3 Tips for Application Specific Email Verification and Hygiene Services

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EMM knows that one size fits all certainly does not apply when it comes to email verification and hygiene services. Every application is different and can be further diversified by company size, geography, and the applicants in house polices. Because of this, Every Market Media has come up with a few standard application “specific” recommendations which are […]

Email Marketing

Buying a B2B Email Database?

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Are you interested in buying a premium B2B email database? Well here at EMM we understand that all databases are not created equal, and that is why we have recently undertaken a huge database improvement process to enhance the quality of our individual records and company search ability. Our proprietary Double Verification hygiene process had already proven […]

Email Marketing

New Data for Successful Engagements

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Just released! New Successful Engagement Data for Every Market Media Nothing helps the Every Market Media Direct Response Team identify a quality email prospecting list for you better than accurate and useful reporting data for the successful engagement of open and click rates. Every Market Media released the most current data this week which spans […]