In this post, we summarize our recent interview with Karie Burt, VP International at MeritDirect, who explained the main differences in Data Privacy in Europe vs. the United States.
Over the last ten years, there’s been much more of a focus on privacy in Europe.
In the U.S., CAN-SPAM was the line in the sand and everyone got through that legislation. But in Europe, there are some really draconian measures that have come out. A lot of companies have corporate data policies driven more out of fear than necessity.
These are just some of the current differences in privacy and data handling between the U.S. and the UK. In this post, we summarize our recent interview with Karie Burt, VP International at MeritDirect, who explained that difference and others on the Corporate Data Show.
Unique as a feature among EMM’s email assets is the unique traffic data accompanying each published record. Other vendors call this “Source URL”, you often see it as proof of “opt in” or “double opt in” when a list salesperson is perhaps overdoing it a bit. EMM performed an audit on its top 3,500 beneficiary […]