Consumer Data

Location Data: Why You Need to Know Where Your Customers Are

Posted on

MapAnything deals with location data, letting you know where your customers/prospects are.

It’s a different kind of data topic than we’re used to covering on The Corporate Data Show, but it’s definitely just as interesting. In our most recent podcast episode Brian Bachofner, Head of Alliances at MapAnything, shared how location data can transform the way everyday sales reps succeed in their jobs.

Consumer Data

20% of Your Data Could Be Bad: Here’s How to Fix It

Posted on

When you think about how much bad data can really cost you, it’s important to make sure that your info is deliverable, callable, and emailable.
Okay, so, you’ve got a lot of data—and who doesn’t, these days? How can you be sure that the data you’re using is quality, and without spending a ton of resources?

Bud Walker, the Vice President of Strategy at Melissa Data, appears on The Corporate Data show today to explain why focusing on active data quality can save and make both time and money (plus he gives tips on how to convince management that this is worth their attention). He answers five essential questions about data quality that can transform the way you think about big data.

Consumer Data

Spring into our Enhanced B2C Database!

Posted on
Spring into our Enhanced B2C Database!

We sprung our clocks forward awhile back now, but, unfortunately, the weather in Chicago hasn’t quite gotten the message.  Though a bummer for our cabin fever and waistbands, the stubborn continuation of winter has proven to be the perfect condition for us to hole ourselves up in our offices and rock the largest update of […]

Consumer Data

Matching marketing data to IP address

Posted on
Matching marketing data to IP address

And other exercises in relational database matching.. An agency partner of ours recently revealed a pain on behalf of large auto dealer group client they represent. This agency was seeing promising traction using targeted offline automotive data with matched IP address as the online link allowing them to serve targeted display. The original solution that […]