In the words of female powerhouse Rhianna, “work, work, work,” and that’s exactly what we did! In 2017, the EMM team cracked down and got to business. There were several ups and downs but the work ethic was through the roof. Collectively we challenged ourselves and were great about minimizing any slack. “Challenging gratifying work […]
Charles Darwin once said. “it is not the stronger of the species that survives, nor the most intelligent but the one most responsive to change.” The data world is constantly changing. Some days are spent brushing up on the latest marketing strategies to figure out the right next data tool feature and other days we’re […]
Update 6.17.4 marks the first time in EMM history where four sets of changes were pushed to the master file in a 30 day period. These rapid changes are brought about by increased use of data by end user marketers, who are finding the latest changes to our segmentation are producing strong direct dial rates […]
Global b2b update 2.17.1
All records in the EMM Global B2B Database from countries permitting the use of 3rd party business data have been email validated and intensive character cleanup was performed. This has resulted in 1.8 million highly deliverable business emails and 2.05 million non-failures across 17 countries.