B2B Data

The Year in Review

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The EMM Year in Review

In the words of female powerhouse Rhianna, “work, work, work,” and that’s exactly what we did! In 2017, the EMM team cracked down and got to business. There were several ups and downs but the work ethic was through the roof. Collectively we challenged ourselves and were great about minimizing any slack. “Challenging gratifying work […]

B2B Data

How to Survive the Data World 101

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how to survive data world 101

Charles Darwin once said. “it is not the stronger of the species that survives, nor the most intelligent but the one most responsive to change.” The data world is constantly changing. Some days are spent brushing up on the latest marketing strategies to figure out the right next data tool feature and other days we’re […]

B2B Data

B2B update 6.17.4 brings new direct dial

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Update 6.17.4 marks the first time in EMM history where four sets of changes were pushed to the master file in a 30 day period. These rapid changes are brought about by increased use of data by end user marketers, who are finding the latest changes to our segmentation are producing strong direct dial rates […]