B2B Data

The Year in Review

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The EMM Year in Review

In the words of female powerhouse Rhianna, “work, work, work,” and that’s exactly what we did! In 2017, the EMM team cracked down and got to business. There were several ups and downs but the work ethic was through the roof. Collectively we challenged ourselves and were great about minimizing any slack. “Challenging gratifying work […]

B2B Data

How to Survive the Data World 101

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how to survive data world 101

Charles Darwin once said. “it is not the stronger of the species that survives, nor the most intelligent but the one most responsive to change.” The data world is constantly changing. Some days are spent brushing up on the latest marketing strategies to figure out the right next data tool feature and other days we’re […]

B2B Data

B2B update 6.17.4 brings new direct dial

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Update 6.17.4 marks the first time in EMM history where four sets of changes were pushed to the master file in a 30 day period. These rapid changes are brought about by increased use of data by end user marketers, who are finding the latest changes to our segmentation are producing strong direct dial rates […]

Marketing Data Podcast

Upcoming Data Trends in 2017

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DiscoverOrg is considered to be one of the best B2B sets in the data business.

Their CEO, Henry Schuck, recently joined The Corporate Data Show to boldly predict a few upcoming business and data trends in 2017, including the fastest-growing verticals and the central theme that 2017 will be known for.

This post reflects his predictions.

B2B Email Lists

EMM B2B 3.17.1 Update Complete!

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The EMM Operations team has been working tirelessly all quarter to complete this major milestone update. This update proudly closes a full quarter of processing email validation of our entire file. That is a lot of email! (128,225,212 records to be exact). These new deliverability results have been integrated within our existing intelligence. The responses […]

Bulk Email Verification

Technical Sessions 3: 2 Ways to Verify Your Unverifiable B2B Email

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Sent mail—meaning email, not direct mail—is one of the highest quality ways to ensure your messages are being delivered to a person.

“With a good delivery system, responses to sent mail can be trusted,” Holmes said. A delivery message, especially with an open, is a great way to check to be sure that a person got your message.

A problem with sent mail (coming up later) is that catch-alls can keep the message from being delivered. But if you have great delivery, you’re not likely being spoofed. (Plus, you can collect more metadata this way.)

Another pro of good delivery is the low percentage of unknown responses. “Your soft bounces, mailbox full notifications, and out of office responses also come in much smaller amounts,” Holmes said. The quality is just higher because you can draw a direct line between your message and the recipient.