B2B Data

How to Survive the Data World 101

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Charles Darwin once said. “it is not the stronger of the species that survives, nor the most intelligent but the one most responsive to change.” The data world is constantly changing. Some days are spent brushing up on the latest marketing strategies to figure out the right next data tool feature and other days we’re […]

B2B Data

B2B update 6.17.4 brings new direct dial

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Update 6.17.4 marks the first time in EMM history where four sets of changes were pushed to the master file in a 30 day period. These rapid changes are brought about by increased use of data by end user marketers, who are finding the latest changes to our segmentation are producing strong direct dial rates […]

consumer data

US B2C Q2 ‘16 Update

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EMM adds significant quality to its B2C records, re-mails entire Double Verified file, CASS Standardizes and more After completing one of EMM’s largest ever B2B updates, the operations team here at EMM has been riding the wave of productivity to also get our B2C update completed! This update has seen a focus on not only […]