From Amazon creating robotic warehouses to Google’s Self Driving Cars, the topic and timeline around when AI will begin to replace humans is a common topic of debate.. AI was coined in the the 1950s and is divided into two schools of thought: Programmatic or Rules-Based Algorithms (if x then y, if y then z) […]
In the words of female powerhouse Rhianna, “work, work, work,” and that’s exactly what we did! In 2017, the EMM team cracked down and got to business. There were several ups and downs but the work ethic was through the roof. Collectively we challenged ourselves and were great about minimizing any slack. “Challenging gratifying work […]
Charles Darwin once said. “it is not the stronger of the species that survives, nor the most intelligent but the one most responsive to change.” The data world is constantly changing. Some days are spent brushing up on the latest marketing strategies to figure out the right next data tool feature and other days we’re […]
First, for those already using the tool – thank you for working in LeadPorte (formerly EMMquery – you served us well!) over the last three months. It’s been exciting as a Founder to watch our team develop the data and software that’s delivering growth to businesses across the globe. Since September 6th, you’ve run 7,896 […]
Update 6.17.4 marks the first time in EMM history where four sets of changes were pushed to the master file in a 30 day period. These rapid changes are brought about by increased use of data by end user marketers, who are finding the latest changes to our segmentation are producing strong direct dial rates […]
The EMM Operations team has been working tirelessly all quarter to complete this major milestone update. This update proudly closes a full quarter of processing email validation of our entire file. That is a lot of email! (128,225,212 records to be exact). These new deliverability results have been integrated within our existing intelligence. The responses […]
Marketers today need all the right tools in the toolbox to get the job done right. Not all tools are must-haves, but comprehensive data is certainly is.
In a recent interview on The Corporate Data Show Dennis Arndt, Chief Technology Officer at RainKing, shared why having a proper org chart can make all the difference for outbound marketing.
What if you found out there was a frictionless program that could help you make money from the data you didn’t even know your company had? People are missing out on tons of data because data monetization isn’t a smooth process or they aren’t even aware they have data of any value.
Has your marketing company considered using an email data compiler to help you target your ads and email marketing campaigns? If not, then you are missing out! They are an excellent idea for many reasons, not only do they have phenomenal data specificity, the science of analytics has also made tremendous leaps in recent years. The […]
Popular SDR email list selection choices in the IT vertical With SaaS still fetching some of the highest lifetime average customer values, it’s no surprise that email to one and email to many continue to be popular choices for SDR and Demand Generation teams when faced with filling their pipeline with more top of funnel […]