Strategic PartnershipsAs a whole sale data compiler, Every Market Media knows no two applications are the same. Almost all of our clients require custom engineered variations of our core assets. From global compilers to volume email marketers to targeted display, Every Market Media has application specific experience. To learn more about partnering with Every Market Media make an appointment or download our case studies below.
Download PDF version of case studies:
Case study: High volume email broker vertically integrates
A STUDY IN VERTICAL INTEGRATION
Every Market Media Case Study
Account: Email marketing brokerage
Product: B2C Email Mailable Masterfile
Feature: D and SB email records, minimally required to have name and zip code level geography
Application: Geo-targeted advertiser email campaigns
High volume email brokerage outsourcing 99% of its sold email volume. Account frustrated with low profit margins and lack of control. Transparency into process sometimes prevented swift turnaround, origins of traffic for clients was not always clear. With hundreds of weekly campaigns and dozens of markets vertical integration without client disruption was very challenging and attempts to integrate previously were unsuccessful. Vertically integrating for more control and for cost improvements requires a solution set that only a proven leader like Every Market Media can provide.
For any emailer, the composite cost of sending out one email is a core profitability lever. In a brokerage environment margins can be as thin as 10 – 20%. For our customer, this meant brokering hundreds of jobs a week at an annual cost of more than $3 million dollars.
The customer was looking for a way to reduce this significant cost of goods sold without driving additional cost or poor service into the product or fulfillment process. The answer to this problem came in the form of a combination approach of integrating the Every Market Media B2C Email Mailable Masterfile in tandem with best practice consulting to launch proprietary internal email service provider internally at our customer. This included training staff and creating written process and roll-up schedule. For the substantial volumes required for this project a custom database to campaign manager tool was deployed to access data and pipe to email service providers for distribution.
- Assumed 33% of their own volume within 8 months
- Projected 12 month cost savings of approximately $1,000,000
- Developed core competency
Saving brokerage costs adds significant dollars back to the bottom line. For B2C marketing service providers large and small, the Every Market Media B2C marketing Masterfile and the EMM team deliver measurable value, quickly.
Case study: B2B data re-seller improves profit margins
SUPPORTING STRONG PROFIT MARGINS
Every Market Media Case Study
Account: Large B2B data re-seller
Product: B2B Mailable Masterfile
Feature: D and SB email records, full marketing contact fields required (name, title, organization name, address, phone, email)
Application: Net new marketing record discovery, reference file creation
High volume business data compiler constantly seeking new data sources to maintain market leadership. Partner actively seeking new sources with reliable, consistent, quality supply. Lack of transparency frustrated deal making and data selection. Unreliable data streams interrupted new revenue. With dozens of other data partners unable to perform, they needed a data solution set that met their margin needs yet was consistent in delivery. They needed a true partnership to drive more revenue and sought out database industry titans Every Market Media for a solution.
For any data solution provider, managing the data’s hygiene to the users consuming it is essential. For large scale providers, multiple applications means a reference set that can be tailored for hundreds of marketing applications. Phone marketers require one level of verification while display partners require another. Acquiring a high quality phone or email set only solves part of the problem.
The customer was looking for a way improve the consistency of data supply without driving down margins or lowering product quality. The answer to the problem was a tailored version of the EMM B2B Masterfile with regular quarterly updates and monthly updates of highest performing individual sources. This allowed the customer to better synchronize build schedules while being able to integrate the best data for high revenue applications very rapidly. With supply steady, they could now focus on driving revenue from more applications.
- Add 31% net new, full record business contacts to production database
- Contracted, consistent supply chain
- Increased revenues directly attributable to net new data
Having specific, consistent quality data supply drove new dollars to the bottom line while securing earned future revenue. For complex data installs, the Every Market Media B2B Masterfiles deliver value that your marketing services firm can take to the bank.
Case study: Display advertising partner links more offline B2B data to cookies
STUDY IN OPTIMIZING OFFLINE DATA FOR USE IN DISPLAY
Every Market Media Case Study
Account: Data onboarding firm
Product: EMM LinkKey solution
Feature: Six multi source compiled proprietary reference data sets
Application: Linking business marketing information to consumer marketing information to create additional display impressions
Existing relationship with account supplying data for branded online audience segments within Data Management Portal (DMP). Account desired to create additional records for online audience segment to serve additional impressions within targeted business markets by linking to consumer marketing information which generally matches cookie pools at higher rates than B2B data. They needed a solution that could work with any offline data set to produce the maximum accurate number of cookie pairings. They needed Every Market Media’s solution oriented thinking and industry leading database reference sets.
Targeted Business audiences are small to begin with. The situation is compounded when Business audiences link to cookie pools around 25% as often as Consumer audiences. A 100,000 record Business audience without enhancement will net on average 10,000 matched cookies.
Improve the match rate and match efficacy. Every Market Media was called in to lever its databases to produce a high quality link to a consumer record. Using proprietary LinkKey relational databases and matching logic EMM was able lift match rates from 4% to 19% and the efficiency of those matched records was 4x baseline. Translated, EMM turned a 10,000 record audience into 20,000 unique individuals with 4x the cookie placement rate or 80% of original audience efficiency.
- Lifted attainable impressions 500%
- Developed scale-able process that works with any data set
- Drove new revenue with more impressions on already performing offers
Knowing the market isn’t enough. Getting your message to them across multiple channels increases effectiveness with branding and lead generation alike. LinkKey and Every Market Media maximized cookie placement on Business records by providing accurate Consumer email information with higher match rates 4x over baseline.