The percentage of response to your proposal by mail or phone calls. Pull strategy is a method purposed to get buyers to the merchant. Instead of pushing your market to the buyer, pull strategy includes using pull tactics, either contacting or informing them so buyers could be attracted to the items. Usually these buyers will start purchasing the market for merchant. For instance, if merchant is determined to start a business with retail shop, he might resolve some methods to pull in the buyers. A major supply of marketing finances is dedicated to advertising and promotions. Merchants attempts often involve putting radio, TV or billboard advertisements, spreading the word through some airlines, sponsoring sport events, social media such as facebook, instagram or twitter, so most of the potential buyers can see it. If a business turns out to be profiting, then investing in further ads will become routine. One of the proven methods can be promotion in sales or discounts. This method is most popular during holidays or it might be annually. This method includes lower prices for the items that used to be much more expensive, so as assistance to the buyers. For instance, the shop can offer a discounted price for clothes for holidays. Since it’s expected to be crowded shop will hope into selling as much pieces as possible so it will cover all the loss in price.