Raw figures captured for analysis. These are the most basic web analytics metric. For example, some marketing companies need counts for a variety of things for statistics. In need of these things, these agencies turn to other companies who deal with counts. Companies which deal with counts, have a great deal of information in their database, and provide these information based on what the clients ask for. There is a whole team of people who deal with counts. The way it works is that a client sends usually an email to the company providing counts. This email consists of information they need, like how many IT industries there are in given countries, with a specific number of employees who have a specific salary. Once the mail is received, they run the given information through their database and give out the total number for a fixed price.