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After the completion of a RFM analysis, customers are assigned a Cell Code to identify their recency, frequency and monetary value. This cell code is then often used in mailing. A RFM analysis is a common marketing approach used to determine the best customers based on how much and how often they buy and how much money they spend when buying.

Another use is in the mobile phone industry, where every phone has it’s own cell code which is used to identify it with. This can then be used to identify the phone itself, its owner and its service provider. A mobile phone isn’t able to function without this type of cell code.



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