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Business or transactions conducted directly between a company and consumers who are the end-users of its products or services fall under the category of B2C eCommerce. B2C eCommerce as a business model differs significantly from the B2B eCommerce, which refers to commerce between two or more businesses.

While most companies that sell directly to consumers can be referred to as B2C eCommerce companies, the term became immensely popular during the dotcom boom of the late 1990’s, when it was used mainly to refer to online retailers, as well as other companies that sold products and services to consumers through the Internet. Although numerous B2C eCommerce companies fell victim to the subsequent dotcom burst, as investor interest in the sector dwindled and venture capital funding dried up, B2C leaders such as Amazon.com and Priceline.com survived the shakeout and went on to rank among the most successful companies in the world.

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