Address Correction

EMM Glossary Term: Address Correction

Address Correction attributes the automated process of amending list records so that they fit the US Postal Service guidelines for direct mail. Adjustment is frequently a part of an overall list augmentation/hygiene method that includes the addition of information such as carrier route codes, 9-digit ZIP codes, and delivery point barcode information. The USPS offers a reduction in cost for mailings that have been embellished and boosted because this minimizes the number of undeliverable mail. See also Address Verification.