Data & Products
At EMM, we have four types of data that we provide to our customers:
B2B, Global B2B, B2C and Data Services.
We find that our customers find many different reasons to use each data set, and pricing differs on the type of product and offering we provide. Here’s some more information highlighting each area of expertise.
NTC code makes selecting the right phone and email delivery quality for your application easy
Highest delivery, highest direct dial use AAA records. Strong delivery, low chance of direct dial (corp #), A.
Enterprise users can select from full strata AAA - D for analysis, cleaning and data management.
List sales clients receive live email validation on all records before delivery
Target by specific title keyword, job function, ABM target domain list, industry, technologies used and more
Human verified direct dials available
Boost your connect rates by selecting the right data for your campaign.
Standardized “dial from US” phone format
Available as confirmed email or unverifiable email
Uniform worldwide format
Target by same characteristics as US file, including specific job title, technologies, ABM company / domain list
Suitable for enterprise license or end user list rental
Unlock prospects in new markets
Permission based, constantly updated with most recent opt-in time stamps
Use sign up history, date and category to select consumers who might be interested in offers like yours
Available with major bureau overlays for access to thousands of popular direct mail segments
Re-target openers post campaign using our multi-channel campaign display follow up
Do it yourself marketer? Use our data with your ESP, tailored to their specs.
Contains 56 million domains with associated company ownership information
50+ data points including technologies on the domain, company name, sub-domains, HQ address, employee size, domain quality and more
Add domain to your company file to improve match rates to contact databases and identify target companies for prospects without company name
Separate validation from contact data file means more uniform, consistent data for teams
Frequently Asked Questions
B2B clients doing campaigns one to one where few messages (100 – 200) are sent directly from a prospecting / researching rep should be fine from the users mailbox, CRM or semi-automation emailing tool.
Clients with one to many campaigns can consider Clickback (b2b only) or ListMarketer (b2b + b2c).
If you are unclear whether or not your email service provider allows prospecting / acquisition marketing, check their terms and conditions.
Once you’ve got an idea of your market target or data application outlined, your next step is to work with an expert to create the final specifications of your data file. To do that you can email us, use our contact us form or give a call at 855.475.0258.
Each data asset has its own update schedule for the bulk source file. Every core file is updated no less than quarterly update with the most frequent updates taking place on our B2B file monthly.
Every list order pulled for sale at retail receives live email and threat verification unless otherwise specified on your insertion order.
Human verification is available at additional charge for B2B clients requiring direct dial records.
- Company name append for B2C emails
- Job title append
- Domain append
- Email append, hash or naked email
- Phone append
- Direct dial append
- CRM data clean-up / enrichment / completion
- B2C to B2B email append via Linkkey match logic
- Company name standardization
- ABM domain list contact appends by target job title
- Name append from hash or naked email
- Display segment building / enhancement
- IP to domain match
- IP to household / individual match
- Email verification / intelligence / bulk processing
With any email marketing campaign, there are risks to sending reputation, domain reputation and the relationship with your ESP if you fail to follow the end user license agreement of any tool you use or fail to follow the marketing laws of the country you’re marketing in.
The use of the contact information in the list is solely your responsibility and must be done in compliance with applicable laws, rules and regulations.
Regarding email data, Every Market Media will refund or replace any email record that fails to deliver for any non-reputation based reason. We do not replace records for hard bounces that occur because of violations of your Email Service Provider’s terms and conditions.
Regarding direct mail, Every Market Media processes all lists for direct mail use with a USPS licensed national change of address provider. Mailers who use data within 30 days of this scrub date should experience mail delivery rates of about 90% and qualify for mail discounts.
Every offer is different and performs differently based on many variables. EMM does not guarantee any performance metric including open rates, click rates or conversion rates.
One statistic for B2B data using a SaaS offer and email-to-one approach by author Aaron Ross of Predictable Revenue fame states puts averages of 20 – 30% open, 25% click through on open, 5 – 7% response rate. This is without using a landing page and requesting a meeting based on carefully selecting a target list of companies.
As you can see, each campaign is unique. To find your average, buy a test list.