Technical Sessions 2: Reverse IP Lookup for B2B Sales

Technical Sessions 2: Reverse IP Lookup for B2B Sales

Don’t have time to read now? Download your ‘Listen Later’ pack here to receive a PDF transcript and audio copy. Reverse IP lookup is a way to discern something about a company so you can sell something to them—which is all well and good. But what exactly, you wisely ask, can I do with this technical topic to drive company sales? In the second of Rick Holmes’s Technical Sessions, you will figure out what reverse IP lookup is good for and why you’d want to bother with mapping anonymous website traffic. Hint: It’s not as anonymous as you think. What Reverse IP Lookup Is First, what is an IP address? Short answer, it’s the public facing IP (internet protocol) of your machine. “For most machines,” Holmes said, “this is the IP that is displayed by your outermost router, the one facing outside of your firewall.” Your IP address is what’s displayed in most web logs for your machine. Here’s the process: you browse a page, your machine logs onto the page, it gives off your public IP address, and the web page notes where you came from and when you leave. That’s really it. What isn’t an IP address, then? It’s important to know that multiple machines on the same network produce very similar IP addresses. Also, some IPs are dynamic, so when you’re using Wi-Fi or coming on and off a network, you’re being assigned a new IP (which sometimes causes changes to a publicly viewable IP). Over time, you see a big history of these IPs. This is the good part. IP addresses can be used identify...
Technical Sessions 2: Reverse IP Lookup

Technical Sessions 2: Reverse IP Lookup

Reverse IP lookup is a way to discern something about a company so you can sell something to them—which is all well and good. But what exactly, you wisely ask, can I do with this technical topic to drive company sales? In the second of Rick Holmes’s Technical Sessions, you will figure out what reverse IP lookup is good for and why you’d want to bother with mapping anonymous website traffic. Hint: It’s not as anonymous as you think. Your IP address is what’s displayed in most web logs for your machine. Here’s the process: you browse a page, your machine logs onto the page, it gives off your public IP address, and the web page notes where you came from and when you leave. That’s really it. Here comes the good part. IP addresses can be used identify both companies and households on the internet. Using IP addresses to find out information about companies falls under the topic of reverse IP lookup. Click here to subscribe to The Corporate Data Show for more data insights from leading industry experts! “Essentially, you figure out their buyer persona so you can show them products that they’ll be… Click To Tweet “When you’re looking up an IP in reverse, you’re bringing it back to a person or a company so… Click To...
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