B2B Data

Upcoming Data Trends in 2017

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DiscoverOrg is considered to be one of the best B2B sets in the data business.

Their CEO, Henry Schuck, recently joined The Corporate Data Show to boldly predict a few upcoming business and data trends in 2017, including the fastest-growing verticals and the central theme that 2017 will be known for.

This post reflects his predictions.

B2B Data

EMM B2B 3.17.1 Update Complete!

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The EMM Operations team has been working tirelessly all quarter to complete this major milestone update. This update proudly closes a full quarter of processing email validation of our entire file. That is a lot of email! (128,225,212 records to be exact). These new deliverability results have been integrated within our existing intelligence. The responses […]

Bulk Email Verification

Technical Sessions 3: 2 Ways to Verify Your Unverifiable B2B Email

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Sent mail—meaning email, not direct mail—is one of the highest quality ways to ensure your messages are being delivered to a person.

“With a good delivery system, responses to sent mail can be trusted,” Holmes said. A delivery message, especially with an open, is a great way to check to be sure that a person got your message.

A problem with sent mail (coming up later) is that catch-alls can keep the message from being delivered. But if you have great delivery, you’re not likely being spoofed. (Plus, you can collect more metadata this way.)

Another pro of good delivery is the low percentage of unknown responses. “Your soft bounces, mailbox full notifications, and out of office responses also come in much smaller amounts,” Holmes said. The quality is just higher because you can draw a direct line between your message and the recipient.

Marketing Data

Technical Sessions 2: Reverse IP Lookup for B2B Sales

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Reverse IP lookup is a way to discern something about a company so you can sell something to them—which is all well and good. But what exactly, you wisely ask, can I do with this technical topic to drive company sales?

In the second of Rick Holmes’s Technical Sessions, you will figure out what reverse IP lookup is good for and why you’d want to bother with mapping anonymous website traffic. Hint: It’s not as anonymous as you think.

Your IP address is what’s displayed in most web logs for your machine. Here’s the process: you browse a page, your machine logs onto the page, it gives off your public IP address, and the web page notes where you came from and when you leave. That’s really it.

This is the good part. IP addresses can be used identify both companies and households on the internet. Using IP addresses to find out information about companies falls under the topic of reverse IP lookup.

Marketing Data

Technical Sessions 2: Reverse IP Lookup

Posted on

Reverse IP lookup is a way to discern something about a company so you can sell something to them—which is all well and good. But what exactly, you wisely ask, can I do with this technical topic to drive company sales?

In the second of Rick Holmes’s Technical Sessions, you will figure out what reverse IP lookup is good for and why you’d want to bother with mapping anonymous website traffic. Hint: It’s not as anonymous as you think.

Your IP address is what’s displayed in most web logs for your machine. Here’s the process: you browse a page, your machine logs onto the page, it gives off your public IP address, and the web page notes where you came from and when you leave. That’s really it.

This is the good part. IP addresses can be used identify both companies and households on the internet. Using IP addresses to find out information about companies falls under the topic of reverse IP lookup.