consumer data

Location Data: Why You Need to Know Where Your Customers Are

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MapAnything deals with location data, letting you know where your customers/prospects are.

It’s a different kind of data topic than we’re used to covering on The Corporate Data Show, but it’s definitely just as interesting. In our most recent podcast episode Brian Bachofner, Head of Alliances at MapAnything, shared how location data can transform the way everyday sales reps succeed in their jobs.

Marketing Data

Location Data Is More Helpful Than You Might Realize

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MapAnything deals with location data, letting you know where your customers/prospects are.

It’s a different kind of data topic than we’re used to covering on The Corporate Data Show, but it’s definitely just as interesting. In our most recent podcast episode Brian Bachofner, Head of Alliances at MapAnything, shared how location data can transform the way everyday sales reps succeed in their jobs.

business database

How Privacy and Data Policies Differ in Europe

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Over the last ten years, there’s been much more of a focus on privacy in Europe.

In the U.S., CAN-SPAM was the line in the sand and everyone got through that legislation. But in Europe, there are some really draconian measures that have come out. A lot of companies have corporate data policies driven more out of fear than necessity.

These are just some of the current differences in privacy and data handling between the U.S. and the UK. In this post, we summarize our recent interview with Karie Burt, VP International at MeritDirect, who explained that difference and others on the Corporate Data Show.

email marketing

Use Your Dead Data and Break Through Associated Inboxes

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For 15 years, people treated email marketing the same way: “I’ve got a list, I batch, I blast, I send.”

With more data and sophisticated tools available, people are now choosier about what they allow into their inboxes. So the question becomes, “How can we add value in our messages?”

We recently interviewed Rich Wilson, VP of Customer Experience at BrightWave Marketing, who explained why getting data to give you the right context is crucial to breaking through an inbox.