B2B update 6.17.4 brings new direct dial capability to clients

B2B update 6.17.4 brings new direct dial capability to clients

Update 6.17.4 marks the first time in EMM history where four sets of changes were pushed to the master file in a 30 day period. These rapid changes are brought about by increased use of data by end user marketers, who are finding the latest changes to our segmentation are producing strong direct dial rates and consistent response rates for SDR teams. Because we’ve increased dialing by our offshore partners, clients now have access to over 150,000 direct dial numbers verified by a human in the last 90 days and can access 2.5 million more with a 50% probability of direct dial connection. This direct dial quantity has grown 500% since January 2017, and we’re on track to publish half a million direct dials before the end of the year. For sixteen quarters, EMM has been delivering reliable B2B email update files to enterprise data companies who add value to the records and distribute to their clientele. Now marketing teams can get the same data in list sized quantities. Try our data now by purchasing 10,000 test records for your next campaign. We deliver the data fast and offer no-hassle replacement/refund for a risk free transaction. Contact us to see for yourself why 93% of our clients in 2016 are clients in 2017.   6.17.4 Highlights: – email verified 30,916,306 net new emails, adding 14,584,623 records to AAA-CC, bringing the total number of records from 40,741,746 to 55,326,369. – made 23,130 outbound phone calls to confirm additional algorithmic segmentation, pushed failure and success results to DB. All data segments re phone-scored. – live dials to targeted sub-population allowed for our highest sample...
Upcoming Data Trends in 2017

Upcoming Data Trends in 2017

DiscoverOrg is considered to be one of the best B2B data sets in the data business. Their CEO, Henry Schuck, joined today’s podcast to boldly predict a few upcoming business trends in 2017, including the fastest-growing verticals and the central theme that 2017 will be known for. He also talked about privacy shield legislation, and what his wife said when he dropped a potential career in law and started DiscoverOrg from nothing. Join Fellow Data Professionals “The death of people answering their telephone today is greatly exaggerated.” – Henry Schuck Click To Tweet “The hashtag for 2017 has got to be #salesprocess” – @henrylschuck Click To...
Technical Sessions 2: Reverse IP Lookup for B2B Sales

Technical Sessions 2: Reverse IP Lookup for B2B Sales

Don’t have time to read now? Download your ‘Listen Later’ pack here to receive a PDF transcript and audio copy. Reverse IP lookup is a way to discern something about a company so you can sell something to them—which is all well and good. But what exactly, you wisely ask, can I do with this technical topic to drive company sales? In the second of Rick Holmes’s Technical Sessions, you will figure out what reverse IP lookup is good for and why you’d want to bother with mapping anonymous website traffic. Hint: It’s not as anonymous as you think. What Reverse IP Lookup Is First, what is an IP address? Short answer, it’s the public facing IP (internet protocol) of your machine. “For most machines,” Holmes said, “this is the IP that is displayed by your outermost router, the one facing outside of your firewall.” Your IP address is what’s displayed in most web logs for your machine. Here’s the process: you browse a page, your machine logs onto the page, it gives off your public IP address, and the web page notes where you came from and when you leave. That’s really it. What isn’t an IP address, then? It’s important to know that multiple machines on the same network produce very similar IP addresses. Also, some IPs are dynamic, so when you’re using Wi-Fi or coming on and off a network, you’re being assigned a new IP (which sometimes causes changes to a publicly viewable IP). Over time, you see a big history of these IPs. This is the good part. IP addresses can be used identify...
Technical Sessions 2: Reverse IP Lookup

Technical Sessions 2: Reverse IP Lookup

Reverse IP lookup is a way to discern something about a company so you can sell something to them—which is all well and good. But what exactly, you wisely ask, can I do with this technical topic to drive company sales? In the second of Rick Holmes’s Technical Sessions, you will figure out what reverse IP lookup is good for and why you’d want to bother with mapping anonymous website traffic. Hint: It’s not as anonymous as you think. Your IP address is what’s displayed in most web logs for your machine. Here’s the process: you browse a page, your machine logs onto the page, it gives off your public IP address, and the web page notes where you came from and when you leave. That’s really it. Here comes the good part. IP addresses can be used identify both companies and households on the internet. Using IP addresses to find out information about companies falls under the topic of reverse IP lookup. Click here to subscribe to The Corporate Data Show for more data insights from leading industry experts! “Essentially, you figure out their buyer persona so you can show them products that they’ll be… Click To Tweet “When you’re looking up an IP in reverse, you’re bringing it back to a person or a company so… Click To...
How Not to Source Garbage Data

How Not to Source Garbage Data

Don’t have time to read now? Download your ‘Listen Later’ pack here to receive a PDF transcript and audio copy. On this episode of the Corporate Data Show, Ryan Rolf, Vice President of Data Sales at Lotame, explains the ups and downs of data brokering. Lotame is the only independent data management platform in the market today, specializing in the technology to help clients—particularly publishing clients—manage their data. Aggregating data from many sources in true data broker fashion, Rolf supplies data to advertisers to field their targeting, all the while hosting it online for easy access. In his six years at Lotame, Rolf has seen the company become one of the largest global online data exchanges. He has also seen a lot of cockamamie ideas about how to build databases. Clients with diverse use cases are coming to him to build stuff, so he knows the importance of data quality. “When you talk data quality,” Rolf said, “quality issues are in both sides of the world—third party data and first party data.” In first party data, you’re bringing your own CRM file or customer data online, so accuracy is a must if you plan to message your customer base. A quality check is super important because you can’t really mess with your existing CRM or first party data. Which is not an easy thing. “Maybe you bring in data from your offline CRM or onboarder, or you have it in a platform, but you also have your own websites out across the mobile and digital sphere,” Rolf said. “Now you’re bringing in anonymous data from those sources, so you...
Data Quality vs. Data Scale

Data Quality vs. Data Scale

On this episode of the Corporate Data Show, Ryan Rolf, Vice President of Data Sales at Lotame, explains the ups and downs of data brokering. Lotame is the only independent data management platform in the market today, specializing in the technology to help clients—particularly publishing clients—manage their data. Aggregating data from many sources in true data broker fashion, Rolf supplies data to advertisers to field their targeting, all the while hosting it online for easy access. In his six years at Lotame, Rolf has seen the company become one of the largest global online data exchanges. Clients with diverse use cases are coming to him to build stuff, so he knows the importance of data quality. “When you talk data quality,” Rolf said, “quality issues are in both sides of the world—third party data and first party data.” “It’s always been this play of scale vs. quality.” –Ryan Rolf Click To Tweet “I could line up people who intend to travel all day long, but if your ad is at the bottom of the… Click To Tweet “What they do, what ads they interact with, what searches they make, what articles they read,… Click To...
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