Location Data Is More Helpful Than You Might Realize

Location Data Is More Helpful Than You Might Realize

MapAnything deals with location data, letting you know where your customers/prospects are. It’s a different kind of data topic than we’re used to covering on The Corporate Data Show, but it’s definitely just as interesting. In our most recent podcast episode Brian Bachofner, Head of Alliances at MapAnything, shared how location data can transform the way everyday sales reps succeed in their jobs. How Is Location Data Beneficial? When they hear about location or geospatial data, most people gravitate to “What kind of slick sales tricks can I pull?” People get enamored with the technology: “It’s so cool; look what it can do!” But how is location data really being used by sales or support teams to benefit their businesses? Think about a day in the life of the sales rep. What things are they dealing with? They’re getting new territories. MapAnything is in the midst of doing territory alignments. They’re trying to determine where companies should put people in the field. It’s about resource allocation, making sure they have the right people in the right places to ultimately do their jobs. For a lot of people, that takes weeks. You need a whole sprint cycle for it. At the highest level, either from a leader or an individual contributor’s perspective, the question of where the people you’re selling to are located is important. Then when we get down to the raw level of the actual salesperson, it’s about efficiency and reducing the amount of time they’re behind a windshield and increasing the amount of time they’re in front of a client. That could be using radius or other...
How to Be Successful by Not Following the Herd

How to Be Successful by Not Following the Herd

Big numbers are good, right? A data company that aggregates technology data across 30 million companies sounds really impressive. But, what does that number actually mean? Are those vetted companies or just a registered website on GoDaddy or BlueHost? Are the attributes provided for all of those companies valuable and actionable information? And where did this data come from anyway? The point to all of these questions is that while the amount of data is certainly important, the detail and precision within the data set is equally important. You need both to make the biggest impact on your sales and marketing efforts. Getting both voluminous and precise data can be a daunting task, and it’s even harder to come by if you follow the trail of marketing hype. With that in mind, here’s a peek behind the curtain at one data company that has blazed their own trail to bring B2B marketers and salespeople firmographic data that helps target corporate prospects at scale. In a recent interview, Mark Godley, CRO for HG Data, explained why and how HG Data’s data aggregation methodology is different from traditional methods. Why it’s different HG Data actually sprang from a brand which built the largest database of major donors in the philanthropy sector. The founders realized that the model they had used to build that database could be repurposed to work in the B2B marketplace. Traditionally, the sort of granular attributes provided by HG Data came from phone conversations. For decades the prevailing method was to have someone in a call center dialing around to have prospects answer survey questions. In the age...
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