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Category: Linkkey

Converting B2B Email to B2C Email

Why Does #ABM Need IP to Business (B2B) Domain Links?

Posted on October 4, 2016March 16, 2018

How the move to the cloud and work-from-homers are changing how anonymous B2B traffic is resolved to companies A common method for associating anonymous website traffic with a company is to use the feedback loops found in the DNS that associate name servers with physical equipment. To varying degrees these are listed with entity names […]

B2B Email Lists

Four Reasons You Need a Wholesale Email Data Compiler

Posted on June 28, 2016March 16, 2018

Has your marketing company considered using an email data compiler to help you target your ads and email marketing campaigns? If not, then you are missing out! They are an excellent idea for many reasons, not only do they have phenomenal data specificity, the science of analytics has also made tremendous leaps in recent years. The […]

business database

Converting B2B Email to B2C Email – Linking Data Silos with Linkkey.io

Posted on April 19, 2016March 14, 2018
Converting B2B Email to B2C Email

Silo’d data is a huge challenge for the modern marketer and they may not even realize it. In its most simple form it’s the sales rep calling without a complete picture of prior interactions with the prospect. In a more complex form it’s preventing marketers from using programmatic display to generate more business. If you’ve […]

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