Global B2B Marketing Compliance Best Practices – 5 Preventative and Protective Measures

Global B2B Marketing Compliance Best Practices – 5 Preventative and Protective Measures

International guidelines under the guise of the US / EU data protection shield proposed changes are the latest series of laws forcing marketers to ask themselves if this is another over-broad round like Canadian legislation CASL. Will these changes govern all electronic communication and leave the only marketing choice for B2B marketers as one of explicit consent only? EMM is framing its policy as “no”, citing quality data preparation and implied consent allowances within law as the basis for our decision. The guidelines, which are not yet law, and may never become law if the prior directive passed by the EU in 2003 is any indicator of future adoption, will certainly govern “SPI”, or Sensitive Personal Information. In the US that is currently defined as “any name or address information attached to a driver’s license, social security number, credit card or medical records”. EMM believes many of the proposed changes within that context are already best practice in the US, and we believe allowances made for B2B communication in the past will continue to be made in the future. As ethical B2B marketers, we embrace standards of respectful communication. As a data company, self- regulation can be parsed into preventative and protective measures. These measures are outlined below: Preventative measures: Avoid “manufactured” records Records assembled from social media people directories, guessed through popular email nomenclature, etc. contain a higher degree of “catch all” records which are difficult to detect as a blended group and contain email based threats at a higher degree than manually researched records. Integrate email based threat detection in all processes EMM’s data, prior to publishing, is...
EMM’s International B2B Database Update | April ’16

EMM’s International B2B Database Update | April ’16

After many weeks of engineering data changes based on client feedback, we are thrilled to announce our most impactful B2B International database update yet. This quarters logic heavy update has focused on unifying and selecting the best value for company level attributes when multiple values are present at the same company with different contacts. EMM was able to accomplish this by levering their domain table of over 15 million worldwide domains into a databased table of company information. This table allows for all records in our database to be grouped by domain and then grouped to a unique company ID. We researched the best quality firmagraphics within our third party suppliers, prioritized them and pushed the data into the contact records at a domain level. Going forward, this table serves to unify all new data and provide better segmentation coverage, which was especially lacking on Global assets until now. These exciting new available fields and quantity changes are below. To query the database for prospecting records, use our research team. To get information on our install-base products or to use our data to enhance yours, talk to us. 4/5/2016, B2B Int’l The following logic changes were made.  Standardized all company names based on value frequency confidence scoring  Populated most common values for address at given location Improved taxonomy tables for revenue range, employee range, job level and job function Increased email verification standard Suppressed invalid domains, parked domains Improved first and last name invalid logic  Dropped 654,281 email invalids Additional improved phone The following values were added:  7,117,947 contacts enhanced with Technologies on Site  6,176,852 contacts enhanced with Year...
How to Buy an International B2B Database

How to Buy an International B2B Database

In recent months, EMM has been talking to a lot of clients who are starting to build products around international B2B marketing data. What we have found from these conversations is that the most common challenge faced by these clients is finding a consistent, quality data supply. This left us wondering, why is it any more difficult than garnering US business contacts? EMM has had the opportunity, over the last twenty-four months, to acquire international email lists in 226 countries from over 100 supply partners. After acquiring nearly a billion raw records, assembling, standardizing, formatting and making this data countable for US marketers, here are some of the reasons we’ve discovered for why it’s so hard to buy quality international marketing email data and how to make the process easier. Non-uniform Characters and Formatting About the only variation to this rule is email address, which is generally somewhat standardized in format and uses the same character set worldwide. It is the only standard that carries country to country within an international email list. Name, job title, company name, phones and just about every other marketing attribute are subject to errant characters, mis-converted 8-bit characters and hugely different entry formats for almost all variables on the file. Widely Variant in-country Legislation and Culture for Email Marketing While the US is generally very tolerant of advertising email and web based advertising, some cultures and indeed some foreign laws frown on commercial email marketing even when it’s limited to contacts at business email address. In other cultures, the practice is found “tacky” and even acquiring data in these markets is a challenge. We’ve...
Swimming in International B2B Email Data

Swimming in International B2B Email Data

Have you ever heard the Confucius saying, “Choose a job you love, and you will never have to work a day in your life.”? Well the Every Market Media CEO, Rick Homes, was trying to do exactly that when he began building our International B2B Email Database. He believed that by developing an International email database he would be able to visit each country we had data in under the guise of “quality control”. He hasn’t been able to fully execute his plan yet but if he did he’d be gone for some time seeing as we currently have an international marketing database of over 24 million records representing over 227 countries! So in the mean time he’s been managing quality control from our headquarters in Chicago and has been doing a great job. Under this management, EMM has been working to take the quality of our International B2B Email Database to the next level. To make it easier for marketers to reach their international targets we have appended 6 new fields, cleaned up our existing data, and matched our companies, countries and levels. These changes helped us to better round out our international offerings and complete the following updates: Appended Revenue, Employees, Company Website, Industry, SIC Code, SIC Code 2, Country and Postal Address where missing Created Country Codes for every record with Phone and Fax Set individual phones to appropriate minimum and maximum character rules by country Filtered out all domestic or invalid countries and contacts Standardized Revenue Improve the following fields: Job Level, Job Function, Revenue Range, Employee Range, Tier (flag to indicate “Tier 1” records that...
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