business database

Global B2B Marketing Compliance Best Practices – 5 Preventative and Protective Measures

Posted on

International guidelines under the guise of the US / EU data protection shield proposed changes are the latest series of laws forcing marketers to ask themselves if this is another over-broad round like Canadian legislation CASL. Will these changes govern all electronic communication and leave the only marketing choice for B2B marketers as one of […]

business database

How to Buy an International B2B Database

Posted on

In recent months, EMM has been talking to a lot of clients who are starting to build products around international B2B marketing data. What we have found from these conversations is that the most common challenge faced by these clients is finding a consistent, quality data supply. This left us wondering, why is it any more […]