4 Simple Reasons Why You Need a Wholesale Email Data Compiler

4 Simple Reasons Why You Need a Wholesale Email Data Compiler

  Have you considered using an email data compiler to help you target your Ads and Email Marketing Campaigns? They are an excellent idea for several reasons. Money. More money than you would make without one. More money than you are making RIGHT NOW. Haha… but seriously. We will tell you about 4 simple reasons why you would want to use a wholesale email data compiler, but first let’s look at what Earl liked about them: Meet Earl, Earl was trying to promote his book, CONDEMNED PROPERTY. Unfortunately, Earl wasn’t having much success, but then he tried an email data compiler, specifically ours. This is what he said about the process: “I began promoting my new book CONDEMNED PROPERTY? through a multitude of media vehicles ranging from print ads in newspapers and specialized magazines, editorials, radio interviews, direct mail, about 10 months ago. Most were not productive at all…most. I also tried a variety of electronic blasts, also to specific people I believed would be most interested in my book about the Vietnam War. It is not even close which medium produced the best, but also which company did an outstanding job of providing excellent customer care…” Earl was like millions of folks out there trying to get their amazing products and services out to the world, but most media forms come up short when it comes to turn around on an investment like marketing. That’s why we recommend a wholesale email data compiler. Check this out: Here are 4 simple reasons why a wholesale email data compiler is a great idea for you. Powerful Core Assets A wholesale email...
How to Make Use of Dead Data and Break Through Associated Inboxes

How to Make Use of Dead Data and Break Through Associated Inboxes

For 15 years, people treated email marketing the same way: “I’ve got a list, I batch, I blast, I send.” With more data and sophisticated tools available, people are now choosier about what they allow into their inboxes. And the actual folks driving email are also making it harder to get into inboxes, to protect their value. So the question becomes, “How can we add value in our messages?” We recently interviewed Rich Wilson, VP of Customer Experience at BrightWave Marketing, who explained why getting data to give you the right context is crucial to breaking through an inbox. This post is based on his thoughts. Dead Data If you’ve got a company with millions of contacts, it’s likely that there are thousands of people that have been orphaned. There’s a large eRetailer, for example, that will purge any contact that hasn’t been active in nine months. They treat those people like strangers. Whether you’ve got that list from a different source or it’s somebody who’s just been ignored, the level of engagement is gone. The driving factor must be, how can we add value? If we’re going to reach out to someone who has not been engaged with us in a long time, how can we make sure that what we have to say is likely to connect with that person? The answer: context. What to Do When a Customer Has Gone Cold Obviously, some data signal is “probable” or “deterministic.” When a customer’s gone cold, you may have old history to look at and you may be able to get other web data that can connect to...
How to Break Through a Well-Fortified Inbox

How to Break Through a Well-Fortified Inbox

For 15 years, people treated email marketing the same way: “I’ve got a list, I batch, I blast, I send.” With more data and sophisticated tools available, people are now choosier about what they allow into their inboxes. So the question becomes, “How can we add value in our messages?” In this episode Rich Wilson, VP of Customer Experience at BrightWave Marketing, explains why getting data to give you the right context is crucial to breaking through an inbox. To hear this episode, and many more like it, you can subscribe to The Corporate Data Show. If you don’t use iTunes, you can listen to every episode here. “Instead of asking, ‘How do I reach these people to sell something?’ ask yourself, ‘How can I help them?’ “ – Rich Wilson “When you hear a customer say, ‘I’m getting too much email,’ it means you’re not sending the right emails.” – Rich Wilson “If you have the confidence in how relevant you can be, you have the freedom to send emails more often.” – Rich...
How to Balance Technology and the Human Element in Sales

How to Balance Technology and the Human Element in Sales

Talking about new technology is exciting because everyone wants the big easy button for sales and/or marketing. Everyone wants the new application or platform that’s going to take away all of their revenue worries. This desire for tech to solve all the issues is misguided. Sure, technology can increase efficiency and revenue, but it will never solve all of the problems involved with sales and marketing. Tech will never solve all of the problems with sales and marketing. Click To Tweet Technology will never replace salespeople or marketers because the human element will always be important. You’re selling to humans, and they prefer to deal with other humans. With that in mind, here’s a look at a couple of specific areas where it’s important to remember that 1) not much has really changed and 2) the human element in sales and marketing is here to stay. The Enduring Power of Phone Calls With the ability to automate so many things, specifically email, it’s easy to think that phone calls are a dinosaur of the sales world and that the meteor to destroy them for good is just around the corner. It’s easy to believe, but it’s also wrong. Phone calls still play an important role in closing deals. The only thing that’s really better for this than a phone call is an in-person meeting, which isn’t always possible. A good salesperson on the line can help an executive who’s teetering on the edge of a decision to make the jump and throw his or her support behind a deal. Could this happen over an email? Sure, but it’s less...
Bigger Data Doesn’t Mean Better Data

Bigger Data Doesn’t Mean Better Data

Bigger isn’t always better. When it comes to marketing data, the industry trend leans towards aggregating more and more data, whether it is then used efficiently or not. A few years ago, the same thing happened with email. The goal was to amass as many new email addresses as possible. Now, everyone has gravitated towards better data and bigger data sets. The “better” part is definitely a step in the right direction, but is the “bigger” part? In a recent interview, Neil Glass, Senior VP at IDG, explained while appropriate scaling of marketing data is important, there are two other areas to consider with data collection that are more important than just the size of the database. Those two areas are data transparency and data usage. Or to put it more simply: where is it coming from and where is it going? Where is the Data Coming From? There are massive amounts of data publicly available. Currently, there are around 7 billion profiles available for buyers, but it’s not clear what that number actually represents because there is a lack of transparency about data origin. With so much out there, it’s no surprise that there’s a lot of confusion about the sources of the data and how it gets organized. Transparency from data collection partners is the key to cutting through that confusion. As an example, one metric that people tend to get stuck on is the number of people with purchase intent surrounding a particular product. Let’s say Company A is specifically interested in figuring out how many people out there are looking to purchase a laptop. There...
Why Bulk Email Databases Should Use a “Rough Cut”

Why Bulk Email Databases Should Use a “Rough Cut”

So you’ve got a big email list laying around. At least a couple hundred thousand emails. It’s old, or perhaps its origin has not been well documented.  Or maybe you’ve seen the recent stat from Briteverify that says 7% of input emails have typos and 10 – 15% contain invalid email addresses. No matter the case, when you’re dealing with a large email data set that contains a high percentage of un-deliverable emails, paying to remove known bad or risky emails with a top dollar cleansing service is hurting your ROI. While nothing can beat having verified emails right before you deliver, a best practice EMM agrees with, preparing your base data record to a “maintenance ready” state means that when you do pull records for a marketing campaign you can plan on the drop rate only being the natural decay of your list and not a bunch of other compounded factors, reducing scrub costs. Let’s use a 2.5 million record email database to illustrate the potential savings to a medium sized consumer of email verification products.  – Live verify w popular vendor volume discounts: 2,500,000 x $5 / 1000 (.005 per email) = $12,500  – Static + live verification of balance w Firstpass: 2,500,000 x $1000 per million = $2,500 As an added bonus, as volumes rise, the static process will complete exponentially faster as database matching is faster per record than MX queries or live mailing. With a larger set like 20 million records, it’s a no brainer. Faster and less expensive, who doesn’t want that on their marketing team? Now all you need to do is...
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