B2B Data

How to Survive the Data World 101

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Charles Darwin once said. “it is not the stronger of the species that survives, nor the most intelligent but the one most responsive to change.” The data world is constantly changing. Some days are spent brushing up on the latest marketing strategies to figure out the right next data tool feature and other days we’re […]

consumer data

Location Data: Why You Need to Know Where Your Customers Are

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MapAnything deals with location data, letting you know where your customers/prospects are.

It’s a different kind of data topic than we’re used to covering on The Corporate Data Show, but it’s definitely just as interesting. In our most recent podcast episode Brian Bachofner, Head of Alliances at MapAnything, shared how location data can transform the way everyday sales reps succeed in their jobs.

business database

How Privacy and Data Policies Differ in Europe

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Over the last ten years, there’s been much more of a focus on privacy in Europe.

In the U.S., CAN-SPAM was the line in the sand and everyone got through that legislation. But in Europe, there are some really draconian measures that have come out. A lot of companies have corporate data policies driven more out of fear than necessity.

These are just some of the current differences in privacy and data handling between the U.S. and the UK. In this post, we summarize our recent interview with Karie Burt, VP International at MeritDirect, who explained that difference and others on the Corporate Data Show.

business database

3 Components for Maximum Data Creation

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“Have you ever trusted a chair without knowing it was broken?

There is no worse feeling than plopping down in a chair, and immediately ending up on the floor. If a four-legged chair is missing a leg, the whole chair is rendered obsolete. It won’t support your weight.

In a nutshell, that is how data creation works. There are three distinct parts to data creation, and if you lose one of those components, the lack of support will eventually hurt you.

An article published by Forbes called, Three Legs of Big Data Stool Needed For Success, adds additional insight (with slightly different verbiage) into what Tim is talking about.”

business database

20% of Your Data Could Be Bad: Here’s How to Fix It

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When you think about how much bad data can really cost you, it’s important to make sure that your info is deliverable, callable, and emailable.
Okay, so, you’ve got a lot of data—and who doesn’t, these days? How can you be sure that the data you’re using is quality, and without spending a ton of resources?

Bud Walker, the Vice President of Strategy at Melissa Data, appears on The Corporate Data show today to explain why focusing on active data quality can save and make both time and money (plus he gives tips on how to convince management that this is worth their attention). He answers five essential questions about data quality that can transform the way you think about big data.

consumer data

US B2C Q2 ‘16 Update

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EMM adds significant quality to its B2C records, re-mails entire Double Verified file, CASS Standardizes and more After completing one of EMM’s largest ever B2B updates, the operations team here at EMM has been riding the wave of productivity to also get our B2C update completed! This update has seen a focus on not only […]