Data aggregation is a pretty nuanced matter when you’re looking for information that is both precise and actionable.
Here’s a peek at how the new methodology of data aggregation HG Data created gives their customers a “ridiculously unfair advantage.”
Finding new tech to increase the efficiency of sales and marketing and to increase revenue is very exciting.
But with this emphasis on tech, it can be easy to forget the most basic elements of business like the human factor.
Here’s why even though technology is useful, it’s still less important than the human element in sales and marketing.
“Have you ever trusted a chair without knowing it was broken?
There is no worse feeling than plopping down in a chair, and immediately ending up on the floor. If a four-legged chair is missing a leg, the whole chair is rendered obsolete. It won’t support your weight.
In a nutshell, that is how data creation works. There are three distinct parts to data creation, and if you lose one of those components, the lack of support will eventually hurt you.
An article published by Forbes called, Three Legs of Big Data Stool Needed For Success, adds additional insight (with slightly different verbiage) into what Tim is talking about.”
When you think about how much bad data can really cost you, it’s important to make sure that your info is deliverable, callable, and emailable.
Okay, so, you’ve got a lot of data—and who doesn’t, these days? How can you be sure that the data you’re using is quality, and without spending a ton of resources?
Bud Walker, the Vice President of Strategy at Melissa Data, appears on The Corporate Data show today to explain why focusing on active data quality can save and make both time and money (plus he gives tips on how to convince management that this is worth their attention). He answers five essential questions about data quality that can transform the way you think about big data.
Focus on the account, before you try to profile the customer behind the account. Once you’ve identified the ideal account, you can create the ideal persona behind the account.
There are champions in marketing, sales, executive level buyers, etc. By having a holistic view of sales, you can create buyer-centric messaging that resonates with the personas you’ve identified through these profiles.
There is no substitution for actual fit, and actual pain.
Remember you are dealing with real people with different pains and needs, and your business is not a cure-all for every client. What angle best meets the needs of your potential customers?
Your product or service could be sold to advertising and marketing companies, but if you pull a list of executives at these companies, you will have a lot of businesses who can’t use your products for a variety of reasons.
Bad news, sales teams: it’s not practical to reach out to 100,000 prospects in the same industry. Not even if you’re making as many cold calls a day as humanly possible. You have to whittle down the list. The best way to do that is with an ideal customer profile (ICP). You can look at […]
Outside of conferences where people are inundated with sales garbage, there’s not a lot of conversation happening between leaders. But that doesn’t mean there aren’t people out there listening, wanting to actually learn from the best in their industries. So we thought we’d put a show together and get leaders within the data business to […]
Popular SDR email list selection choices in the IT vertical With SaaS still fetching some of the highest lifetime average customer values, it’s no surprise that email to one and email to many continue to be popular choices for SDR and Demand Generation teams when faced with filling their pipeline with more top of funnel […]
EMM publishes 5.1M new contacts, re-mails entire file, CASS standardizes & more Q2 2016 saw EMM buying, processing and preparing more US B2B email marketing data than ever before. Improvements in moving data through ingestion processes have resulted in more value being crammed into this quarter’s update than ever before! Notable highlights: – Refreshed all […]
International guidelines under the guise of the US / EU data protection shield proposed changes are the latest series of laws forcing marketers to ask themselves if this is another over-broad round like Canadian legislation CASL. Will these changes govern all electronic communication and leave the only marketing choice for B2B marketers as one of […]