In the words of female powerhouse Rhianna, “work, work, work,” and that’s exactly what we did! In 2017, the EMM team cracked down and got to business. There were several ups and downs but the work ethic was through the roof. Collectively we challenged ourselves and were great about minimizing any slack. “Challenging gratifying work […]
Charles Darwin once said. “it is not the stronger of the species that survives, nor the most intelligent but the one most responsive to change.” The data world is constantly changing. Some days are spent brushing up on the latest marketing strategies to figure out the right next data tool feature and other days we’re […]
First, for those already using the tool – thank you for working in LeadPorte (formerly EMMquery – you served us well!) over the last three months. It’s been exciting as a Founder to watch our team develop the data and software that’s delivering growth to businesses across the globe. Since September 6th, you’ve run 7,896 […]
Update 6.17.4 marks the first time in EMM history where four sets of changes were pushed to the master file in a 30 day period. These rapid changes are brought about by increased use of data by end user marketers, who are finding the latest changes to our segmentation are producing strong direct dial rates […]
Marketers today need all the right tools in the toolbox to get the job done right. Not all tools are must-haves, but comprehensive data is certainly is.
In a recent interview on The Corporate Data Show Dennis Arndt, Chief Technology Officer at RainKing, shared why having a proper org chart can make all the difference for outbound marketing.
In this post, we summarize our recent interview with Karie Burt, VP International at MeritDirect, who explained the main differences in Data Privacy in Europe vs. the United States.
Over the last ten years, there’s been much more of a focus on privacy in Europe.
In the U.S., CAN-SPAM was the line in the sand and everyone got through that legislation. But in Europe, there are some really draconian measures that have come out. A lot of companies have corporate data policies driven more out of fear than necessity.
These are just some of the current differences in privacy and data handling between the U.S. and the UK. In this post, we summarize our recent interview with Karie Burt, VP International at MeritDirect, who explained that difference and others on the Corporate Data Show.
All sales development representatives—not to mention anyone who’s ever bought a list—know the worst part of targeting companies is list curation. This is a time-consuming research task relished by exactly no one.
Stress is about as inevitable as death and taxes. It’s also a major productivity and creativity drain, so also like death and taxes, it can seriously impact your bottom line.
In a perfect world, every employee would receive paid vacation to help relax and recharge. But, for a bootstrap/start up, it may not be feasible to include that in a compensation package. Clear job accountability can decrease the stress of working in an entrepreneurial setting for both your employees and yourself.