B2B update 6.17.4 brings new direct dial capability to clients

B2B update 6.17.4 brings new direct dial capability to clients

Update 6.17.4 marks the first time in EMM history where four sets of changes were pushed to the master file in a 30 day period. These rapid changes are brought about by increased use of data by end user marketers, who are finding the latest changes to our segmentation are producing strong direct dial rates and consistent response rates for SDR teams. Because we’ve increased dialing by our offshore partners, clients now have access to over 150,000 direct dial numbers verified by a human in the last 90 days and can access 2.5 million more with a 50% probability of direct dial connection. This direct dial quantity has grown 500% since January 2017, and we’re on track to publish half a million direct dials before the end of the year. For sixteen quarters, EMM has been delivering reliable B2B email update files to enterprise data companies who add value to the records and distribute to their clientele. Now marketing teams can get the same data in list sized quantities. Try our data now by purchasing 10,000 test records for your next campaign. We deliver the data fast and offer no-hassle replacement/refund for a risk free transaction. Contact us to see for yourself why 93% of our clients in 2016 are clients in 2017.   6.17.4 Highlights: – email verified 30,916,306 net new emails, adding 14,584,623 records to AAA-CC, bringing the total number of records from 40,741,746 to 55,326,369. – made 23,130 outbound phone calls to confirm additional algorithmic segmentation, pushed failure and success results to DB. All data segments re phone-scored. – live dials to targeted sub-population allowed for our highest sample...
How an Org Chart Can Save You From Wasted Marketing Efforts

How an Org Chart Can Save You From Wasted Marketing Efforts

Marketers today need all the right tools in the toolbox to get the job done right. Not all tools are must-haves, but comprehensive data certainly is. In a recent interview on The Corporate Data Show Dennis Arndt, Chief Technology Officer at RainKing, shared why having a proper org list can make all the difference for outbound marketing: Rick Can you tell us, based on how you’ve used it, how a person could use your comprehensive sets? You’ve got to put together a really strong program. Dennis In the experiences I’ve been part of, it’s relatively easy to find contact information for someone like myself. We’re often listed on the website, but we also don’t usually respond to the onslaught of marketing emails that we get. The question is, what do you do next? The way I would approach it, and what we espouse to our customers, is to offer not only information about Dennis Arndt but also about the folks who surround him. His lead lieutenants or captains. As you look for other ways to get to Dennis indirectly through other relationships, you have easy access to the fact that he has three directors or a VP. If you can’t reach him, you reach out to them next. Of course, a very important part of that is “Who are these people?” They may not be easily discoverable, since they’re not on the website or LinkedIn. But with our org charts it’s very easy to find who that next set of people might be. Rick That’s a piece a lot of folks miss. They assume the coverage map for companies...
The State of Data Privacy in Europe vs. the United States

The State of Data Privacy in Europe vs. the United States

Over the last ten years, there’s been much more of a focus on privacy in Europe. In the U.S., CAN-SPAM was the line in the sand and everyone got through that legislation. But in Europe, there are some really draconian measures that have come out. A lot of companies have corporate data policies driven more out of fear than necessity. These are just some of the current differences in privacy and data handling between the U.S. and the UK. In this post, we summarize our recent interview with Karie Burt, VP International at MeritDirect, who explained that difference and others on the Corporate Data Show. Rick A UK client of ours purchased something recently. We produced a file of a few thousands records and either share-filed it or emailed it to them. Either way, there was no password for pickup and it wasn’t a locked sheet or anything. That’s pretty standard data delivery practice in the US. We got a little slap on the hand and basically heard, “What horrendous security practices are these?” Shine some light here. Help the audience understand how to avoid the proverbial faux pas. Karie You’ve committed a cardinal sin there. I’ll come visit you in jail. Seriously, though, there’s been much more of a focus on privacy in Europe. A lot of companies have corporate data policies driven more out of fear than necessity. That’s probably what you tapped into with your client: someone in Legal or Compliance said, “No pushing data around.” It’s indicative of a bigger issue. To my mind there’s become a blurring of business and consumer data. In the...
How Privacy and Data Policies Differ in Europe

How Privacy and Data Policies Differ in Europe

Over the last ten years, there’s been much more of a focus on privacy in Europe. In the U.S., CAN-SPAM was the line in the sand and everyone got through that legislation. But in Europe, there are some really draconian measures that have come out. A lot of companies have corporate data policies driven more out of fear than necessity. These are just some of the current differences in privacy and data handling between the U.S. and the UK. Listen in as Karie Burt, VP International at MeritDirect, explains that and others. “To my mind there’s become a blurring of business and consumer data.” – Karie Burt “I’m all for best practices, but I’m also a businessperson and I’m for helping companies grow.” – Karie...
Warning: You Might Stop Beating Your Head Against a Wall by Reading This

Warning: You Might Stop Beating Your Head Against a Wall by Reading This

Don’t have time to read now? Download your ‘Listen Later’ pack here to receive a PDF transcript and audio copy. All sales development representatives—not to mention anyone who’s ever bought a list—know the worst part of targeting companies is list curation. This is a time-consuming research task relished by exactly no one. Any marketer or person who has worked with sales development tools longs for a magic wand—a fantastic research tool for sales development teams that will make list curation go away. How can b2b companies use big data and the tools that harness big data to dig up relevant prospects? Fortunately, Gal Har-Zvi, co-founder and CEO of Unomy, knows about a dozen ways to turn a list of 100 (or 100 million) into the perfect 10 or 15. Listen to Rick Holmes pick his brain about creative ways to cut through the list to get at companies and locate specific people. Finding relevant prospects This is what everyone in b2b wants to know—how to find relevant prospects without the chore of list curation. One thing that is rarely talked about is building hyper-targeted lists. And, this is what all account-based marketing starts with: searching on a list. The novice or uninitiated might start out by plugging in a job category, say, finance. All of a sudden, they’ve got 139 contacts in whatever tool they’re using, but they’ve got no idea whether these are actually relevant. But say you start with companies on a business list and want to slice and dice until you’ve found the 12 people who actually matter. Gal’s company, Unomy, specializes in this. He launched...
3 Simple Ways to Make Your Company a Less Stressful Place to Work

3 Simple Ways to Make Your Company a Less Stressful Place to Work

Stress is about as inevitable as death and taxes. It’s also a major productivity and creativity drain, so also like death and taxes, it can seriously impact your bottom line. And this isn’t just a personal problem, stress among your employees is equally or even more detrimental to your business than personal stress. Here are three ways to help combat stress in the workplace. Employee Compensation Salaries are great because they help workers support themselves and/or their families and allow them to spend the well-earned money however they want. But, due to that whole “supporting themselves” part, often that money isn’t spent on things like taking relaxing vacations to recharge. This is personal preference, of course, but one way to help ensure that employees take much needed time away from the job is by including paid vacation as part of their compensation. For an entrepreneurial company that’s just starting out, this may not seem feasible, though. So, there are a couple of other ways to help tone down the stress level on the job. Job Accountability In a startup or other small business, employees tend to wear a lot of hats. That by itself isn’t necessarily a bad thing, but problems can quickly crop up when you aren’t entirely sure which hat(s) each person is wearing. It helps to make an accountability chart to map out exactly who plays what role in the company. If you articulate exactly which hats each individual is sporting, no one gets confused about who’s on first or what’s on second. There’s no doubling up (unless it actually makes sense to do so) and...
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