EMM B2B 3.17.1 Update Complete!

EMM B2B 3.17.1 Update Complete!

The EMM Operations team has been working tirelessly all quarter to complete this major milestone update. This update proudly closes a full quarter of processing email validation of our entire file. That is a lot of email! (128,225,212 records to be exact). These new deliverability results have been integrated within our existing intelligence. The responses have shifted data throughout our quality strata, resulting in net new 6,352,726 records that have never been included in our mailable (AAA-CC) file before. Notable Highlights: Email verified all records within AAA-CC that were not previously verified within last 2 update cycles. Also verified 10,604,270 C records that previously not been included in mailable file. CASS standardized all addresses New Deliverability Status of “Unverifiable” added from new verification. “Unverifiable” records are categorized with Suppression Code “Catch All” and fall into B’s. New Deliverability Status of “OK” added from new verification. “OK” records are categorized with Deliverability Status “D” and fall into A’s Filled in First and Last Name on 1,901,444 from alternate hygiene source. Filled in Title on 600K records, Company Name on 238,072 and Phone with Phone score of 18 and 23 on 309,390 records from alternate hygiened sources Threat processed all C records that passed verification As part of this update, EMM compared each Company’s Industry and SIC Code fields to identify when they did not align. When more accurate SIC Code values were available, they replaced the current values, thus improving the quality of our global B2B file. These changes, along with the email validation processing of our full file, have produced net new 6,352,726 records and ensured that our B2B...
The Holy Grail of Data Monetization

The Holy Grail of Data Monetization

What if you found out there was a frictionless program that could help you make money from the data you didn’t even know your company had? People are missing out on tons of financial opportunities because their data monetization strategy isn’t a smooth process or they aren’t even aware they have data of any value. This episode of the Corporate Data Show is all about monetizing data. Rick Holmes interviews Fran Green, the President of Smart Data Solutions at ALC, about the “low hanging fruit” of monetizing data, as well as the next phases. Patching obvious data leaks You need to be on your guard against data that’s getting away from you—particularly if you’re a SMB. Because the less data you have, the more it matters to you. End-user customers are monetizing data in two particular ways. One, they’re selling to the people who visit their website by identifying the mass of anonymous website users. Two, they’re selling to large organizations that make up the third party marketplace. “Data is the fuel that drives all marketing now,” says Fran Greene. “It’s not so much about the product, the idea that if I build a better product the world will beat a path to my door. The marketing world has come around to our way of thinking that it’s all about building a relationship with a customer, which is done through data.” On the whole, data monetization is done by distributing data in a frictionless way to a third party. The idea of data monetization is really being talked about, even though it’s been around for decades. Finally, marketing organizations have...
Four Reasons You Need a Wholesale Email Data Compiler

Four Reasons You Need a Wholesale Email Data Compiler

Has your marketing company considered using an email data compiler to help you target your ads and email marketing campaigns? If not, then you are missing out! They are an excellent idea for many reasons, not only do they have phenomenal data specificity, the science of analytics has also made tremendous leaps in recent years. The result is that working with a data compiler can seriously broaden your horizons in digital advertising, putting your ads in front of the right eyeballs, at the right time, and yielding measurable results. Here are 4 reasons you need a wholesale data compiler. 1. Powerful Core Assets A wholesale data compiler like Every Market Media (EMM) offers core assets beyond what you might have thought possible. The email data compiler you choose should have a keen understanding that each client’s needs are different, and that just about every client requires custom-engineered data assets. EMM offers email data on close to a billion records of varying degrees of verification, and in the case of our B2B file, we have over 45 million Unique “Double Verified” Business Emails with a SB or D delivery Status, all of which are re-verified quarterly. Clients can target core assets by job function, industry, company size, and many more parameters. 2. Custom-Engineered Use of Those Assets Whether your marketing services business is B2B or B2C, it’s unlike any other, and a wholesale data compiler shouldn’t try to shoehorn your needs into their products. You need reliable, consistently high quality data supply especially in the marketing data industry where some suppliers methods of gathering data are questionable at best. If your provider...
Trending B2B List Segments for IT Marketers

Trending B2B List Segments for IT Marketers

Popular SDR email list selection choices in the IT vertical With SaaS still fetching some of the highest lifetime average customer values, it’s no surprise that email to one and email to many continue to be popular choices for SDR and Demand Generation teams when faced with filling their pipeline with more top of funnel B2B leads. Below are some of the most popular requests for counts that we have seen this week coming out of our research team’s request log. We think that this information is valuable for our customers because the less time you spend sourcing the data the more time you can spending working with it. To run your own queries and buy data through our research team, set up an appointment with an expert here. File: Double Verified B2B Masterfile Select: Contributing sources with high percentage direct dial (2, 5, 10, 15) Select: Deliverable Email Select: Job level – Manager, Director, VP, C-level Select: Job title contains “security” and job function = “IT” OR Select: C-level IT contact Select: Geography – BOSTON MA placeholder Yield: 5,265 File: Global B2B Masterfile placeholder Select: Deliverable Email Select: Job level – C-level Select: Job function: IT Select: Industry – Manufacturing placeholder Select: Geography – Western Europe, APAC placeholder Yield: 17,960 File: Double Verified B2B Masterfile – Installed Technology Select: Contributing sources with high percentage direct dial (2, 5, 10, 15) Select: Deliverable Email Select: Job level – Director, VP, C-level Select: Job function: Marketing Select: Installed Technology – “Marketo”, “Pardot”, “Hubspot”, “Dynamics” OR Select: Installed Technology type – “Marketing Automation” Geography: US, UK Yield:...
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