B2B Data

How to Survive the Data World 101

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Charles Darwin once said. “it is not the stronger of the species that survives, nor the most intelligent but the one most responsive to change.” The data world is constantly changing. Some days are spent brushing up on the latest marketing strategies to figure out the right next data tool feature and other days we’re […]

B2B Data

B2B update 6.17.4 brings new direct dial

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Update 6.17.4 marks the first time in EMM history where four sets of changes were pushed to the master file in a 30 day period. These rapid changes are brought about by increased use of data by end user marketers, who are finding the latest changes to our segmentation are producing strong direct dial rates […]

B2B Data

EMM B2B 3.17.1 Update Complete!

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The EMM Operations team has been working tirelessly all quarter to complete this major milestone update. This update proudly closes a full quarter of processing email validation of our entire file. That is a lot of email! (128,225,212 records to be exact). These new deliverability results have been integrated within our existing intelligence. The responses […]

B2B Email Lists

Trending B2B List Segments for IT Marketers

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Popular SDR email list selection choices in the IT vertical With SaaS still fetching some of the highest lifetime average customer values, it’s no surprise that email to one and email to many continue to be popular choices for SDR and Demand Generation teams when faced with filling their pipeline with more top of funnel […]