Predicting the Hottest Data Trends in 2017

Predicting the Hottest Data Trends in 2017

DiscoverOrg is considered to be one of the best B2B sets in the data business. Their CEO, Henry Schuck, recently joined The Corporate Data Show to boldly predict a few upcoming business and data trends in 2017, including the fastest-growing verticals and the central theme that 2017 will be known for. This post reflects his predictions. Don’t have time to listen now? Download your listen later pack for free here! What Are the Fastest-Growing Verticals, Job Functions, and Job Titles in 2017? One of the hottest areas DiscoverOrg is seeing is DevOps: people in the engineering or product development departments of companies. Another is HR, a huge vertical that’s newly being sold into with a real precision approach. On the DevOps side, for a long time people have been focused on the Chief Information Officers at companies. You had to go way upstream (500-1,000 employees or more) to get a real size and scale of company. You were selling to really big companies if you wanted to sell 100,000 products into the CIO’s office. That changed considerably with the fast growth of app companies. A company might have only 100 employees, but it’s purely tech, and their product is an online tool or app. They’re spending as much, if not more, than a 1,000-person brick-and-mortar company does on technology. DiscoverOrg has been profiling those companies heavily. Henry mentioned the example of Zillow. Zillow has two sides of the house: the CIO, who’s responsible for internal email, phone, and systems, then the CTO, who has the big budget, is responsible for the infrastructure that keeps the Zillow app up, and...
Upcoming Data Trends in 2017

Upcoming Data Trends in 2017

DiscoverOrg is considered to be one of the best B2B data sets in the data business. Their CEO, Henry Schuck, joined today’s podcast to boldly predict a few upcoming business trends in 2017, including the fastest-growing verticals and the central theme that 2017 will be known for. He also talked about privacy shield legislation, and what his wife said when he dropped a potential career in law and started DiscoverOrg from nothing. Join Fellow Data Professionals “The death of people answering their telephone today is greatly exaggerated.” – Henry Schuck Click To Tweet “The hashtag for 2017 has got to be #salesprocess” – @henrylschuck Click To...
EMM B2B 3.17.1 Update Complete!

EMM B2B 3.17.1 Update Complete!

The EMM Operations team has been working tirelessly all quarter to complete this major milestone update. This update proudly closes a full quarter of processing email validation of our entire file. That is a lot of email! (128,225,212 records to be exact). These new deliverability results have been integrated within our existing intelligence. The responses have shifted data throughout our quality strata, resulting in net new 6,352,726 records that have never been included in our mailable (AAA-CC) file before. Notable Highlights: Email verified all records within AAA-CC that were not previously verified within last 2 update cycles. Also verified 10,604,270 C records that previously not been included in mailable file. CASS standardized all addresses New Deliverability Status of “Unverifiable” added from new verification. “Unverifiable” records are categorized with Suppression Code “Catch All” and fall into B’s. New Deliverability Status of “OK” added from new verification. “OK” records are categorized with Deliverability Status “D” and fall into A’s Filled in First and Last Name on 1,901,444 from alternate hygiene source. Filled in Title on 600K records, Company Name on 238,072 and Phone with Phone score of 18 and 23 on 309,390 records from alternate hygiened sources Threat processed all C records that passed verification As part of this update, EMM compared each Company’s Industry and SIC Code fields to identify when they did not align. When more accurate SIC Code values were available, they replaced the current values, thus improving the quality of our global B2B file. These changes, along with the email validation processing of our full file, have produced net new 6,352,726 records and ensured that our B2B...
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