EMM Email Marketing Blog

Full Global B2B Email Validated, NTC Strata Coming

Full Global B2B Email Validated, NTC Strata Coming

Global b2b update 2.17.1

All records in the EMM Global B2B Database from countries permitting the use of 3rd party business data have been email validated and intensive character cleanup was performed. This has resulted in 1.8 million highly deliverable business emails and 2.05 million non-failures across 17 countries.

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Predicting the Hottest Data Trends in 2017

Predicting the Hottest Data Trends in 2017

DiscoverOrg is considered to be one of the best B2B sets in the data business.

Their CEO, Henry Schuck, recently joined The Corporate Data Show to boldly predict a few upcoming business and data trends in 2017, including the fastest-growing verticals and the central theme that 2017 will be known for.

This post reflects his predictions.

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Upcoming Data Trends in 2017

Upcoming Data Trends in 2017

DiscoverOrg is considered to be one of the best B2B sets in the data business.

Their CEO, Henry Schuck, recently joined The Corporate Data Show to boldly predict a few upcoming business and data trends in 2017, including the fastest-growing verticals and the central theme that 2017 will be known for.

This post reflects his predictions.

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EMM B2B 3.17.1 Update Complete!

EMM B2B 3.17.1 Update Complete!

The EMM Operations team has been working tirelessly all quarter to complete this major milestone update. This update proudly closes a full quarter of processing email validation of our entire file. That is a lot of email! (128,225,212 records to be exact). These new deliverability results have been integrated within our existing intelligence. The responses have shifted data throughout our quality strata, resulting in net new 6,352,726 records that have never been included in our mailable (AAA-CC) file before. Notable Highlights: Email verified all records within AAA-CC that were not previously verified within last 2 update cycles. Also verified 10,604,270 C records that previously not been included in mailable file. CASS standardized all addresses New Deliverability Status of “Unverifiable” added from new verification. “Unverifiable” records are categorized with Suppression Code “Catch All” and fall into B’s. New Deliverability Status of “OK” added from new verification. “OK” records are categorized with Deliverability Status “D” and fall into A’s Filled in First and Last Name on 1,901,444 from alternate hygiene source. Filled in Title on 600K records, Company Name on 238,072 and Phone with Phone score of 18 and 23 on 309,390 records from alternate hygiened sources Threat processed all C records that passed verification As part of this update, EMM compared each Company’s Industry and SIC Code fields to identify when they did not align. When more accurate SIC Code values were available, they replaced the current values, thus improving the quality of our global B2B file. These changes, along with the email validation processing of our full file, have produced net new 6,352,726 records and ensured that our B2B... read more
Technical Sessions 3: 2 Ways to Verify Your Unverifiable B2B Email

Technical Sessions 3: 2 Ways to Verify Your Unverifiable B2B Email

Sent mail—meaning email, not direct mail—is one of the highest quality ways to ensure your messages are being delivered to a person.

“With a good delivery system, responses to sent mail can be trusted,” Holmes said. A delivery message, especially with an open, is a great way to check to be sure that a person got your message.

A problem with sent mail (coming up later) is that catch-alls can keep the message from being delivered. But if you have great delivery, you’re not likely being spoofed. (Plus, you can collect more metadata this way.)

Another pro of good delivery is the low percentage of unknown responses. “Your soft bounces, mailbox full notifications, and out of office responses also come in much smaller amounts,” Holmes said. The quality is just higher because you can draw a direct line between your message and the recipient.

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