Full Global B2B Email Validated, NTC Strata Coming

Full Global B2B Email Validated, NTC Strata Coming

  Global b2b update 2.17.1 All records in the EMM Global B2B Database from countries permitting the use of 3rd party business data have been email validated and intensive character cleanup was performed. This has resulted in 1.8 million highly deliverable business emails and 2.05 million non-failures across 17 countries. Absent from this validation are Canadian email records, an example of a market where EMM made the choice to not validate records in countries where marketing by third parties without express consent is now law. Following on high rates of adoption of our Needle and Thread quality structure from our US B2B file (present as our NTC field) this email validation clears the way to begin grading the phone connect quality for striation of our file globally as domestically.   ‘Email Status’ Unique Email Quantities: Ok (Passed ping or delivered mailing): 1,816,618 Unknown (Catch All, Unverified or Soft Bounced):  2,051,564 Not Verified (Has not been recently verified or mailed):  10,420,737 Bad (Likely bad, worst traps):  4,882,457 Total: 19,171,376   For the most current counts, pricing or to get information about installing our product talk to us here. Not ready for all that yet? Try our Podcast or sign up to get our  marketing data newsletters, chocked full of weekly juicy data...
Predicting the Hottest Data Trends in 2017

Predicting the Hottest Data Trends in 2017

DiscoverOrg is considered to be one of the best B2B sets in the data business. Their CEO, Henry Schuck, recently joined The Corporate Data Show to boldly predict a few upcoming business and data trends in 2017, including the fastest-growing verticals and the central theme that 2017 will be known for. This post reflects his predictions. Don’t have time to listen now? Download your listen later pack for free here! What Are the Fastest-Growing Verticals, Job Functions, and Job Titles in 2017? One of the hottest areas DiscoverOrg is seeing is DevOps: people in the engineering or product development departments of companies. Another is HR, a huge vertical that’s newly being sold into with a real precision approach. On the DevOps side, for a long time people have been focused on the Chief Information Officers at companies. You had to go way upstream (500-1,000 employees or more) to get a real size and scale of company. You were selling to really big companies if you wanted to sell 100,000 products into the CIO’s office. That changed considerably with the fast growth of app companies. A company might have only 100 employees, but it’s purely tech, and their product is an online tool or app. They’re spending as much, if not more, than a 1,000-person brick-and-mortar company does on technology. DiscoverOrg has been profiling those companies heavily. Henry mentioned the example of Zillow. Zillow has two sides of the house: the CIO, who’s responsible for internal email, phone, and systems, then the CTO, who has the big budget, is responsible for the infrastructure that keeps the Zillow app up, and...
Upcoming Data Trends in 2017

Upcoming Data Trends in 2017

DiscoverOrg is considered to be one of the best B2B data sets in the data business. Their CEO, Henry Schuck, joined today’s podcast to boldly predict a few upcoming business trends in 2017, including the fastest-growing verticals and the central theme that 2017 will be known for. He also talked about privacy shield legislation, and what his wife said when he dropped a potential career in law and started DiscoverOrg from nothing. Join Fellow Data Professionals “The death of people answering their telephone today is greatly exaggerated.” – Henry Schuck Click To Tweet “The hashtag for 2017 has got to be #salesprocess” – @henrylschuck Click To...
EMM B2B 3.17.1 Update Complete!

EMM B2B 3.17.1 Update Complete!

The EMM Operations team has been working tirelessly all quarter to complete this major milestone update. This update proudly closes a full quarter of processing email validation of our entire file. That is a lot of email! (128,225,212 records to be exact). These new deliverability results have been integrated within our existing intelligence. The responses have shifted data throughout our quality strata, resulting in net new 6,352,726 records that have never been included in our mailable (AAA-CC) file before. Notable Highlights: Email verified all records within AAA-CC that were not previously verified within last 2 update cycles. Also verified 10,604,270 C records that previously not been included in mailable file. CASS standardized all addresses New Deliverability Status of “Unverifiable” added from new verification. “Unverifiable” records are categorized with Suppression Code “Catch All” and fall into B’s. New Deliverability Status of “OK” added from new verification. “OK” records are categorized with Deliverability Status “D” and fall into A’s Filled in First and Last Name on 1,901,444 from alternate hygiene source. Filled in Title on 600K records, Company Name on 238,072 and Phone with Phone score of 18 and 23 on 309,390 records from alternate hygiened sources Threat processed all C records that passed verification As part of this update, EMM compared each Company’s Industry and SIC Code fields to identify when they did not align. When more accurate SIC Code values were available, they replaced the current values, thus improving the quality of our global B2B file. These changes, along with the email validation processing of our full file, have produced net new 6,352,726 records and ensured that our B2B...
Technical Sessions 3: 2 Ways to Verify Your Unverifiable B2B Email

Technical Sessions 3: 2 Ways to Verify Your Unverifiable B2B Email

Don’t have time to read now? Download your ‘Listen Later’ pack here to receive a PDF transcript and audio copy. It’s been a problem for a long time for a lot of companies: unverifiable B2B email addresses. Especially if you’re a marketing company or department with a big pile of data, you end up a with a bunch of question marks instead of valid data. Welcome back to the Corporate Data Show’s third Technical Sessions, the place where you can find a short guide series translating technical data processes to real world marketing applications. Q: What are the two methods of root validation of unverifiable B2B email addresses? A: Sent mail and “ask” (a.k.a. pings, MX lookups, and port 80 asks). Each method has its pros and cons, which Rick Holmes, founder of Every Market Media, is here to explain. Pros: Sent Mail Sent mail—meaning email, not direct mail—is one of the highest quality ways to ensure your messages are being delivered to a person. “With a good delivery system, responses to sent mail can be trusted,” Holmes said. A delivery message, especially with an open, is a great way to check to be sure that a person got your message. A problem with sent mail (coming up later) is that catch-alls can keep the message from being delivered. But if you have great delivery, you’re not likely being spoofed. (Plus, you can collect more metadata this way.) Another pro of good delivery is the low percentage of unknown responses. “Your soft bounces, mailbox full notifications, and out of office responses also come in much smaller amounts,” Holmes said....
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